Big O’s Brian Maciak: ‘We Have Aggressive Plans’ for Growth
May 3, 2023 ·
20m 7s
Already this year, Big O Tires added 12 locations to its network of stores and is promising even more growth in the years to come. The franchise hit the $1...
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Already this year, Big O Tires added 12 locations to its network of stores and is promising even more growth in the years to come. The franchise hit the $1 billion sales mark in 2021 and announced its eastward expansion. But Brian Maciak, president of Big O Tires, explained that while growth is the goal, the franchise can’t do that without a mutually beneficial relationship with Big O Tires and TBC Corp. So, how is Big O promoting this type of healthy growth?
In this episode of What’s Treading with Tire Review, presented by AAPEX, we connected with Maciak to discuss how Big O plans to grow its footprint, the resources it gives its franchisees and the organization’s plans for a more digital customer experience.
OVERVIEW
show less
In this episode of What’s Treading with Tire Review, presented by AAPEX, we connected with Maciak to discuss how Big O plans to grow its footprint, the resources it gives its franchisees and the organization’s plans for a more digital customer experience.
OVERVIEW
- How Big O plans to achieve “monumental” growth (0:40);
- The way analytics play a role in finding markets for growth (3:53);
- Spreading brand awareness through digital transformation (7:27);
- Ways Big O is staying close to its franchisees and helping them with succession planning (11:57);
- What sets Big O apart from other automotive repair franchises (15:27).
Information
| Author | Babcox Media |
| Website | www.tirereview.com |
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