This episode focuses on one of the first challenges that any business can face - creating a go-to-market strategy for their product or service. We invited David Odier, founder of Launch Mappers, to discuss the crucial steps every business needs to take before entering the market.

First, we define what & why you need a strategy for market entry. David helps us broaden our previous understanding of scenarios like these - it is not just marketing & sales, but much more.

Second, we focus on why timing is essential for market entry - but sometimes it is not enough. Can you have the wrong product but enter via the right timing? Do you need to be first?

Third, we share some practical details on how to start creating your go-to-market strategy, where you need to focus your attention first, what would be the next steps in the process.

This episode is brought to you by Anywhere Consulting. We solve problems for growing companies. We follow up each episode with more content - visit us and say hi at the99challenges.com.