CMOs in SaaS - Mark Kilens - CMO, Airmeet

Oct 12, 2022 · 42m 51s
CMOs in SaaS - Mark Kilens - CMO,  Airmeet
Description

Don't make this one an after thought! Event-Marketing is a new infection idea that is growing new business! Mark Kilens brings his experience from Drift and now Airmeet on how...

show more
Don't make this one an after thought! Event-Marketing is a new infection idea that is growing new business! Mark Kilens brings his experience from Drift and now Airmeet on how to use the full potential of Event-led-growth right to your doorstep.

What does Event-Led-Growth encompass?

How do we use of Event-Led-Growth in combination with your team?

How do you build structures that AREN’T ambiguous and confusing?!

In-person, post-pandemic, hybrid live & online-events & co-sponsorship events can be tapped into while acquiring new leads, deepening engagement, and relationship building. Ultimately Event-Led-Marketing leads to new revenue.

Event-Led-Growth is:
•A strategic imperative
•Going-to & growing-new market places
•Focusing on product-led growth
•Data and high-interaction moments with new leads & relationships
•Maximizing beyond sales-led growth


Event-Led Growth is not just a tactic, but a long term strategy. There is zero doubt you will walk away from this episode having a new perspective on event-marketing and be combining it within your current strategy.

Leave a rating if you enjoy and tell a friend to tune in!

The Sales Development Framework: by David Dulany and Kyle Vamvouris, we lay out a proven methodology for running a high performance Sales Development program, now available here in paperback Grab it here: https://www.amazon.com/Sales-Development-Framework-Productive-Program/dp/1736768905/

The Tenbound Sales Development Conference is here, come learn from the best in our industry! Free virtual conference this year. Register Today! https://tenbound.com/conference/

#SDR #BDR #salesdevelopment #tenbound #podcast #sales #marketing #salesengagement #salesenablement #research #prospecting #eventmarketing #marco
show less
Information
Author David Dulany
Organization David Dulany
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search