As CEO of VMH Publishing & VMH Magazine, she is responsible for successfully planning, analyzing, recommending and implementing multi-channel marketing strategies to meet company goals. As a digital magazine publisher, she is in charge of editorial, advertising, and promotions, circulation, distribution, finance, and accounting, marketing, production, and research. In addition, Vikki shapes the magazine’s content, including its articles and its overall look. This includes writers, photographers, editors, and graphic designers, as well as production and administrative staff. As a book publisher Vikki oversees the production, appeal and distribution processes involved with new works of writing. Providing digital, print, and electronic delivery (e-books), she has a knack for branding, digital media production, presentation, and the overall success of literary works. As a digital marketing strategist, she plans and executes all web, SEO, email, social media and display advertising campaigns. Further she identifies trends and insights, performance based on the insights and brainstorms new and creative growth strategies.