#32: Neuro-Insight Founder and Global CEO Pranav Yadav | Making the Right Pitch at the Emotional Peak
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#32: Neuro-Insight Founder and Global CEO Pranav Yadav | Making the Right Pitch at the Emotional Peak
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Description
It can feel impossible to express the human condition, so we look to great artists, writers and even advertising creatives to do the job. Pranav Yadav, Founder and Global CEO...
show moreIn this episode you’ll learn:
- What neruomarketing is and how it’s innovating the way brands are built.
- What people say in the first hour of a focus group is different from what they say in the second or fourth hour and it really doesn't correlate to actual in-market purchase behavior.
- Creative is an idea that engages people, but an ad has the additional responsibility of associating the brand at the peak emotional moment.
- The beauty of life is that if you are open enough to learning, it teaches you everything you need to know.
Information
Author | Straw Hut Media |
Organization | Straw Hut Media |
Website | - |
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