Contacts
Info
In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper...
show more
In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.
Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.
Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.
At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.
Brought to you by Mekanism.
show less
Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.
Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.
At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.
Brought to you by Mekanism.
Soul & Science: Fast Forward Your Marketing Mind
Soul & Science: Fast Forward Your Marketing Mind
Transcribed
9 SEP 2024 · Staying relevant gets harder and harder the bigger your brand gets. In this episode of the Soul & Science Podcast, we're exploring how to find the balance between business results and creative innovation in global brand building with the Global Chief Marketing Officer for Fortune Brands Mark-Hans Richer. With over 30 years of experience, Mark-Hans has built groundbreaking campaigns with companies such as SentrySafe, Coach, and GMC. If you’ve ever seen an ad for GMC and thought about heading down to a dealership, Mark-Hans, and his team might have had something to do with it.
In today’s episode, you’ll learn:
- Why embracing a start-up mindset is so important to keep your brand fresh
- How to defend out-of-the-box ideas from pushback
- Why changing your strategy isn’t always the best course of action
Brought to you byhttps://mekanism.com/.
Transcribed
26 AUG 2024 · In this episode of the Soul & Science Podcast, the founder of JUV Consulting, Ziad Ahmed joins us to teach us how to truly connect with your Gen Z audience. You’re going to learn how to crack the code to speak to this dynamic and elusive audience.
25-year-old Ziad has been making serious waves in the brand world as the Head of Next Gen at United Talent Agency or UTA. After founding JUV Consulting as a high school student, Ziad has been pushing the boundaries of content, community, and culture and also finding new intersections of the three with his Gen Z-focused conference ZCON.
In today’s episode, you’ll learn:
- How to not just join cultural conversations, but to lead and shape them
- What it takes to future-proof your brand and foster communities that resonate with Gen Z values
- A few of Ziad's best strategies to help you rethink how you engage with Gen Z and refine the language you use to communicate with them
Brought to you byhttps://mekanism.com/.
Transcribed
19 AUG 2024 · Have you ever wondered if Chief Marketing Officers have what it takes to lead as CEOs? In this mini episode, we uncover four powerful reasons why CMOs might be the secret weapon for business growth and customer-centric leadership. Tune in to challenge the traditional executive hierarchy and discover new possibilities!
Brought to you byhttps://mekanism.com/.
Transcribed
12 AUG 2024 · Beyond his role as the over-the-top showman and host of Nathan's Famous International Hot Dog Eating Contest in Coney Island, George Shea is a seasoned marketing professional with three decades of experience. Together with his brother, Richard, he has elevated the Nathan's Famous hot dog-eating contest into a major brand promotion recognized around the world. Beyond Nathan's, George and company run Major League Eating and also Shea communications doing work in the commercial real estate industry.
In today’s episode, you’ll learn:
- What it takes to create and promote a niche sport like competitive eating
- Why having multiple irons in the fire helps fuel productivity and creativity
- Why controversy is so effective for generating earned media
Brought to you byhttps://mekanism.com/.
Transcribed
5 AUG 2024 · Have you been watching the olympics? We certainly have been here at the Mekanism offices, and it’s inspired us to revisit this amazing conversation with New Balance CMO Chris Davis.
New Balance is not only “the shoe brand of choice for film stars, athletes and supermodels,” according to Urban Journal, it’s the brand for “the biggest, hype-inducing names on the street right now.” As CMO of the hotly resurgent brand, which was born in 1906, Chris Davis applies a risk/innovation model which puts 50% of the marketing budget into proven, demand-creation tactics, 30% into calculated risks (NFTs, for example) and 20% into purely experimental vehicles that may fail spectacularly or succeed later. Davis, who is also SVP Global Merchandising, says the only unacceptable risk is one that comprimes brand values. He tells us how to transform a 116-year-old product company into a world-class brand.
Brought to you by https://mekanism.com/.
Transcribed
#74: The Soul & Science of Talent | The New York Times Chief Human Resource Officer Jacqueline Welch
29 JUL 2024 · Today on the Soul & Science podcast, we’re sitting down with Jacqueline Welch, Chief Human Resource Officer at the New York Times to get the inside scoop on what you as an employer can do to make a strong and effective team. In her role at the Times, she leads the organization's human resources team and oversees all aspects of talent acquisition, career development, organizational development, equitable compensation practices, performance enablement and diversity, equity and inclusion.
In today’s episode, you’ll learn:
- How to build a strong team with a solid mission that moves everyone toward a common goal
- How to operate from a place where both internal and external branding overlap
- The crucial nature of an engaged Human Resources during times of crisis
Brought to you byhttps://mekanism.com/.
Transcribed
22 JUL 2024 · In this episode of the Soul & Science podcast, Carlos Santiago Co-Founder at The Alliance for Inclusive and Multicultural Marketing or AIMM is joining us to explore how we as marketers can better celebrate diversity and inclusion with a multicultural audience.
Carlos has been working and developing this space for over 18 years as a leading researcher and market strategist with a heavy focus on growth roadmaps and econometric models to better address the challenges that come with multicultural marketing. He has experience working with brands such as AT&T, AARP, Target, and so many more.
In today’s episode, you’ll learn:
- How we can help our brands actively listen to and engage with various cultures in an authentic way
- Using the same marketing language for everyone doesn’t help and might even harm your marketing efforts
- The majority of people want diverse and inclusive campaigns, and any backlash is coming from a small minority
Brought to you byhttps://mekanism.com/.
Transcribed
15 JUL 2024 · In this episode of the Soul & Science podcast, Founder and CEO of ready-to-drink cocktail brand Gay Water Spencer Hoddeson is joining us to teach us why stellar community engagement is the key to success in today’s marketing world.
Spencer is far more than a founder and beverage aficionado. He started his career in the marketing and brand department at Yahoo and worked his way to leading the entire team. Shortly after, he found himself as a top social media influencer. Now, Spencer is crafting a new beverage for and by the queer community.
In today’s episode, you’ll learn:
- How brands can create products that serve an established community rather than trying to build one from scratch
- Why many younger audiences expect brands to be mission and purpose-driven before they become consumers
- Why connecting and engaging with your audience in organic ways is like rocket fuel for growth
Brought to you byhttps://mekanism.com/.
Transcribed
#71: The Soul & Science of Re-wilding | Director of Marketing and Brand for Re:wild Carrie Hutchison
3 JUN 2024 · In this episode of the Soul & Science podcast, we are joined by Carrie Hutchison, the Director of Marketing and Brand at Re:wild. Re:wild is an environmental organization that recently partnered with Mekanism’s brand partner, Culturelle Probiotics to bring awareness to an untraditional cause- the endangerment of the human gut microbiome.
Carrie started her career in sustainability and marketing with National Geographic as their Director of Corporate Communications and has worked with universities such as Georgetown. Now, she campaigns for sustainability in brands and the planet around the world.
In today’s episode, you’ll learn:
- The ways that industry could be interacting with the planet to ensure sustainability.
- Why the protection of our endangered ecosystems- especially the ones within our own bodies- is crucial to a sustainable future for mankind.
- What we can do on an individual level to promote sustainability in our own lives.
Brought to you byhttps://mekanism.com/.
Transcribed
20 MAY 2024 · This week, we're revisiting our inspiring conversation with David Lester, Co-founder at Olipop.
There’s an alchemy to relationships, including the ones between co-founders. David Lester, co-founder at good-for-you-soda company, OLIPOP, first heard about his future business partner, Ben Goodwin, while he was quitting his 10-year job at global beverage giant Diageo. His then boss thought they’d work well together. The first meeting between entrepreneurs was memorable as Ben showed up with a bag of home-made soda. The pair went on to run a kefir beverage startup, followed by OLIPOP. Packed with healthy prebiotics and a tenth the sugar of regular, OLIPOP brilliantly markets taste, health and nostalgia while drawing 50% of revenues through online channels, just a few of Lester’s marketing feats.
In this episode you’ll learn:
- Soda psychology is grounded in our earliest memories.
- Three-quarters of the population is trying to make healthy adjustments.
- When something seems stupid, that’s your cue to figure out a better way.
- That humility will take you from knowing nothing to expertise.
- Data science surrounds us, but your soul processes the insights
Brought to you by https://mekanism.com/.
In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper...
show more
In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.
Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.
Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.
At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.
Brought to you by Mekanism.
show less
Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.
Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.
At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.
Brought to you by Mekanism.
Information
| Author | Straw Hut Media |
| Organization | Straw Hut Media |
| Categories | Business , Marketing , Design |
| Website | www.spreaker.com |
| hello@strawhutmedia.com |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
