The Future of ABM: Buyer-Led Growth with Jacob Landsman
Jun 30, 2022 ·
5m 19s
There is a battle between the way buyers buy & the way marketers market. Buyers want to do research on their own without being bombarded by sales or added to...
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There is a battle between the way buyers buy & the way marketers market. Buyers want to do research on their own without being bombarded by sales or added to a email drip campaign. Marketers want to run campaigns that prove their work is influencing new & existing pipeline.
But what if marketers matched the buyers behavior with their marketing?
Jacob Landsman breaks down exactly how YOU should be thinking about Buyer-Led ABM on this week’s episode of Account Based Beverages.
show less
But what if marketers matched the buyers behavior with their marketing?
Jacob Landsman breaks down exactly how YOU should be thinking about Buyer-Led ABM on this week’s episode of Account Based Beverages.
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