There is a battle between the way buyers buy & the way marketers market. Buyers want to do research on their own without being bombarded by sales or added to a email drip campaign. Marketers want to run campaigns that prove their work is influencing new & existing pipeline.
But what if marketers matched the buyers behavior with their marketing?
Jacob Landsman breaks down exactly how YOU should be thinking about Buyer-Led ABM on this week’s episode of Account Based Beverages.
There is a battle between the way buyers buy & the way marketers market. Buyers want to do research on their own without being bombarded by sales or added to a email drip campaign. Marketers want to run campaigns that prove their work is influencing new & existing pipeline.
But what if marketers matched the buyers behavior with their marketing?
Jacob Landsman breaks down exactly how YOU should be thinking about Buyer-Led ABM on this week’s episode of Account Based Beverages.
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about 1 year ago
#abm, #abx, #accountbasedbeverages, #accountbasedmarketing, #buyerledgrowth, #growth, #marketing, #marketingstrategy, #revenue, #sales, #voc, #voiceofcustomer
