“If anybody’s gonna ‘F’ this up, I want it to be me. You gotta trust your gut.” Sovereign Brands CEO Brett Berish is all about going with your gut feeling on things. He came to understand that after a lot of failure. But he says everything to him now is about failing and learning from it. He says it’s a powerful thing! He shares with Jeanne how he built his brand of innovative and unique wine and spirits by being true to himself; why sometimes not having a plan is a good plan; why being uncomfortable makes you work harder; why you can’t care about anybody else and find your fearless authenticity; and why he believes you can’t buy cool.

About Brett: Brett Berish is the President & CEO of Sovereign Brands, a family-owned, international wine & spirits company headquartered in New York. Brett and his company have developed some of the world’s hottest brands, including the smash-hit Luc Belaire line of French sparkling wines, Bumbu, a craft rum from Barbados, as well as McQueen and the Violet Fog, a small-batch gin from Brazil, and Sovereign’s newest release, Villon. Brett’s past brands include Armand de Brignac (“Ace of Spades”) Champagne and D’Ussé Cognac. Brett has been profiled by Forbes, Crain’s Chicago Business, and Market Watch, among others, and was recently recognized by Goldman Sachs as one of the 100 Most Intriguing Entrepreneurs at the Goldman Sachs Builders + Innovators Summit. He has also been invited to speak on popular radio shows including The Breakfast Club and Young Money Radio. Brett’s self-made success has informed his company’s values, culture & celebrity partnerships, culminating in Sovereign’s prolific marketing campaign “Self Made Tastes Better”, which includes interviews hosted by Brett with some of the world’s biggest celebrities – all of whom are also confirmed fans of Sovereign’s brands.

Instagram: @brettberishceo
Website: brettberish.com