Are B2B Marketing Teams Over Aligning to Revenue?
Jan 7, 2022 ·
17m 13s
With every martech vendor and agency pushing to measure marketing on revenue or bust we take this topic head on to discuss if B2B marketers should truly be measured on...
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With every martech vendor and agency pushing to measure marketing on revenue or bust we take this topic head on to discuss if B2B marketers should truly be measured on revenue as their main KPI or is the pendulum swinging too far to one side?
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| Author | Elevate Demand |
| Website | - |
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