Should you Measure B2B Marketing on Sales Qualified Opportunities (SQOs)

Nov 19, 2021 · 17m 40s
Should you Measure B2B Marketing on Sales Qualified Opportunities (SQOs)
Description

There's some fierce debate going on with the most successful ways to measure B2B marketers. The wrong KPIs and metrics incentivize the wrong behavior. There's been a stronger push to...

show more
There's some fierce debate going on with the most successful ways to measure B2B marketers. The wrong KPIs and metrics incentivize the wrong behavior. There's been a stronger push to measuring B2B marketers on revenue and Sales Qualified Opportunities. This sounds great but we want to dive deeper and make sure this is the best path forward for marketing teams. We then tackle the KPI question head on and try to discuss which marketing KPIs make the most sense for marketing teams.
show less
Information
Author Elevate Demand
Organization Elevate Demand
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search