Is Splitting the B2B Marketing Funnel the Key to Revenue?
Dec 10, 2021 ·
12m 30s
Lead-based top of the funnel marketing is not effective as it used to be—but does that mean you should completely kill it? There's been a lot of discussion on splitting...
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Lead-based top of the funnel marketing is not effective as it used to be—but does that mean you should completely kill it? There's been a lot of discussion on splitting the funnel to focus on finding more high-intent buyers, but that sounds a lot easier said then done. We discuss splitting the funnel and the challenges that come with being a practical marketer trying to drive growth with this approach.
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| Author | Elevate Demand |
| Website | - |
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