EP16 - Dr Marcus Collins (Chief Strategy Officer at Wieden & Kennedy)
May 17, 2022 ·
32m 56s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Dr Marcus Collins is the Head of Strategy at Wieden + Kennedy, Assistant Professor at Stephen M. Ross School of Business, and curator of Check the Rhyme. Marcus' career has...
show more
Dr Marcus Collins is the Head of Strategy at Wieden + Kennedy, Assistant Professor at Stephen M. Ross School of Business, and curator of Check the Rhyme. Marcus' career has always revolved around 'connecting things' which led him down the path of marketing and the pursuit of translating insights into actionable data. Among Marcus' passions is the study of cultural contagion wherein Marcus introduces his fascinating doctoral research of hip hop lyrics and their use in understanding marketing.
show less
Information
Author | Screendragon with Clive Sirkin |
Organization | Clive Sirkin |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company