In today’s episode, I talk to Daniel Murphy, who is considered one of the top 50 experts in the product marketing domain, and get his help to demystify product marketing and answer the most important questions for entrepreneurs - how should I think of product marketing for my stage of the company, how can I hire for it, how should I measure its effectiveness. I also get his top tips for getting customer reviews for comparison sites, lead generation, product launches, and more. Daniel is a startup marketer with 8 years of experience who has helped successful SaaS startups like Drift, Hubspot and now Privy grow.