Today we welcomed Luke Postlethwaite to the RED ZONE, Clinic Owner and Director of The Biomechanics. Today we discussed.

1. What is short cited healthcare?
2. What are the long term implications of focusing on short term profits.
3. Different business models and how they impact exercise professionals' ability to be ethical.
4. How can we be profitable without giving up our morals.
5. How can AHP’s work within the constraints of private practice to reduce short cited healthcare in the workplace.

Tait and I share our real-life experience and personal struggles with have had with money and ethics in the fitness/health industry.