Rogier Vijverberg founded the agency SuperHeroes in Amsterdam in 2009 with an ambitious mission to save the world from boring advertising. Nearly 15 years later, SuperHeroes is still an independent agency, but now with offices in New York (or Williamsburg Brooklyn to be precise) and most recently Singapore… driven by that same mission. A self-described “digitalist,” with the title of Chief Creative Hero, he calls SuperHeroes "a thumb-stopping agency that wins the attention game with digital natives with audience first creativity."

This year he also founded a new digital street art collective called JIMMY to work with global brands. The studio creates social content also known as ‘faux-out-of-home/ CGI-ads’ and is taking over cities around the world with fantastical digital storytelling.

Today we talk about a range of topics from ad avoidance to new realms of authenticity, from the demands of younger generations and to the global role of contemporary culture… as well as how digital street art may be the next frontier for brands.