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Rob Rakowitz has more than two decades of experience spanning creative, media, research, and strategy functions from both the marketer and agency perspectives. Now he leads the Global Alliance for Responsible Media or GARM-- a never-been-done-before industry alliance that brings together global marketers, media agencies, media owner platforms and industry associations to work together to improve consumer and brand safety in ad-supported digital media.
2 years ago
#brandsafety, #digitalmeasurement, #garm, #robrakowitz, #the_internationalist