WFA’s Stephan Loerke Provides a New Framework to Help Marketers Lead on Climate Change Issues
May 24, 2021 ·
21m 10s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Stephan Loerke, CEO of the World Federation of Advertisers (WFA), believes that marketers should be leading the charge in sustainability by communicating consumer demands for action internally, while also demonstrating...
show more
Stephan Loerke, CEO of the World Federation of Advertisers (WFA), believes that marketers should be leading the charge in sustainability by communicating consumer demands for action internally, while also demonstrating to customers how an organization can help them make more sustainable choices. As a result, the WFA has announced “The Planet Pledge” – an initiative designed to put marketers in a position where they can help lead brands’ responses to climate change, encourage efforts across the wider marketing industry, and help consumers act more sustainably when using their products and services.
show less
Information
Author | Deborah Malone |
Organization | Deborah Malone |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company