How Scanmarker Defied Traditional Classification to Achieve Outstanding Growth

Aug 18, 2022 · 24m 41s
How Scanmarker Defied Traditional Classification to Achieve Outstanding Growth
Description

Sometimes, a great product needs to be looked at a little differently to breakthrough or to rise in the ecommerce ranks on Amazon.  The extraordinary Scanmarker is one such example....

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Sometimes, a great product needs to be looked at a little differently to breakthrough or to rise in the ecommerce ranks on Amazon.  The extraordinary Scanmarker is one such example. It’s a combination digital highlighter and scanner that can also convert full text to speech and translate up to 40 different languages with a single pen.  With overcrowded categories and fierce competition from brands of all sizes, innovation without the right product depiction often ends up lost in the noise.  That’s why Scanmarker engaged with ecommerce and retail media agency Channel Bakers to increase its presence in the European region. 
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Author Deborah Malone
Organization Deborah Malone
Website -
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