Ben Stuart, CMO of Bank of the West, Discusses the Many Benefits of their 1% for the Planet Efforts
Oct 26, 2021 ·
26m 8s
Bank of the West launched a new brand positioning around sustainable financing by joining forces with 1% For the Planet to launch the first checking account of its kind, designed...
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Bank of the West launched a new brand positioning around sustainable financing by joining forces with 1% For the Planet to launch the first checking account of its kind, designed to empower consumers to take climate action. For every account opened, the Bank donates 1% of net revenues to support environmental non-profits.
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| Author | Deborah Malone |
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