Jeannie gives us great use cases on why focusing on retention should matter, why brands should focus on creating fans that turn into revenue streams. We talk about journeys and giving value to get value. She finishes the episode by talking about a company that specializes in sports apparel and how they create fans of their customers.

Where do we start to prevent retention?
What unique ways have you seen companies handle bad experiences to prevent churn?
What are the top 2 areas that people run into?
Is there a formula that creates retention, how can businesses avoid it?