Seana Strawn, Head of Home Furnishing Identity & Retail Design at IKEA: Big Store, Bigger Ideas

Jan 24, 2023 · 33m 24s
Seana Strawn, Head of Home Furnishing Identity & Retail Design at IKEA: Big Store, Bigger Ideas
Chapters

01 · Meet Seana

1m 20s

02 · A Back Story on IKEA

2m 47s

03 · Test & Learn Approach

5m 4s

04 · It’s About the People

7m 50s

05 · IKEA’s Target Customer

10m 19s

06 · Let’s Talk Sustainability

11m 14s

07 · A New Circularity Hub

16m 19s

08 · What’s Next?

22m 57s

09 · Big vs. Small IKEA Stores

24m 41s

10 · Home Furnishing Identity

27m 8s

11 · The Personal Side of Seana

28m 20s

Description

DIY assembly furniture, Swedish meatballs, enviable showrooms, & ball pits in Småland… sound familiar? Yes, we are talking about the iconic Home Furnishing store, IKEA. And to make you adore...

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DIY assembly furniture, Swedish meatballs, enviable showrooms, & ball pits in Småland… sound familiar? Yes, we are talking about the iconic Home Furnishing store, IKEA. And to make you adore them even more we spoke with Seana Strawn, Head of Home Furnishing Identity & Retail Design, on IKEA‘s quest towards a sustainable planet. Seana comes with 23 years of experience in the home furnishing industry, and she shares her passion for how the brand is embracing climate change as an opportunity and big responsibility. One of the ways IKEA is taking action is through their Circularity Hubs designed for refurbished items only. Listen to the episode to learn more about IKEA’s sustainability efforts, customer-centric practices, and their 5 principles of home furnishing identity.

1:20 – Meet Seana
2:47 – A Back Story on IKEA
5:04 – Test & Learn Approach
7:50 – It’s About the People
10:19 – IKEA’s Target Customer
11:14 – Let’s Talk Sustainability
16:19 – A New Circularity Hub
22:57 – What’s Next?
24:41 – Big vs. Small IKEA Stores
27:08 – Home Furnishing Identity
28:20 – The Personal Side of Seana
show less
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Author WD Partners
Organization WD Partners
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