Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s Friday Fireside guest is Tara Maitra, Chief Revenue Officer of BDEX, the fast-growing data exchange platform. We all know Tara from her 11+ years at TiVo, where she was the most public spokesperson for TiVo’s advanced television solutions (some of which were significantly before their time). Tara tells us that, by combining the functionality, data, and reach of a traditional data management platform in a true marketplace environment, BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time. And along the way, Tara provides an example of how Ford can use the good doctor’s recent purchase of Paw Patrol toys and preference for mid-sized pickup trucks to target marketing and advertising for their new Ford Ranger.