If you’re active on social media and use LinkedIn as method for promoting yourself, your product or your service, then this episode is definitely for you.

What I’ve discovered over the last five years of consuming content on this platform, is there are a number of posts that regularly appear in my feed and every time I see them, they frustrate me!

I’ve no doubt that the people posting them are desperately trying to create engagement, but the reality is they don’t – in fact, they could be making the person who posts them look desperate instead!

In today’s episode, we team up with Content Marketing specialist and friend of the show, Stefan Boyle, to look at nine LinkedIn posts that fail to engage.

We walk through each one, exploring the reasons why they don’t work, and offer improvements so that they could.

Here’s just a few of the posts we discuss:

• The Testimonial post
• The Motivational post
• The “looking forward to…” post
• The “can salespeople stop spamming me please” post

And everyone’s favourite…

• The “Come visit us on Stand 123” post

There’s a tonne of helpful advice in this episode, so if you’re using LinkedIn to support your sales prospecting and you want to find out how to increase the quality of your posts, I think you’ll find this episode well worth listening to.

Links:

Contact Matt Sykes: https://www.salescadence.co.uk/contact/

Contact Stefan Boyle: http://www.marketing-for-business.com/