You may be busy and receiving regular orders from customers, but how do you know they are truly right for your business? Maybe their prices are so low, you're barely breaking even. Perhaps they consistently pay you late or are taking up a disproportionate amount of your time compared to the value you are getting in return. Whilst no-one in a Sales role likes turning away business, perhaps it's time for you to 'detox' your customer list and move a few of the 'less than ideal' customers on to make room for some better ones. In this podcast, Matt shares advice on how to find your Ideal Customer using a logical and predictable methodology. He draws on his own experience when starting out in business and how an experience he had with a supplier, really brought home the nightmare and reality of finding out he was not their ideal customer! Imagine a salespipeline full of 'Unicorn' customers, ones who want to work with you because they truly value the support, service and quality of your product or service - this podcast will help you on the journey towards that goal.