On this episode, I speak with John Rooks, co-founder and CEO of Rapport, a software-as-a-service company helping small and medium-sized businesses capture and quantify their environmental footprint while saving them money along the way. Since winning an investment from Steve Case during his Rise of the Rest tour, Rapport is on a mission to democratize sustainability. I talk with John about one of my favorite topics, authenticity, through the lens of a data-centric software company, how blockchain has made its way into the sustainability space (you read that right), and the outlook for sustainable business models in a post-consumerism world.