#012 - The Art of MarTech Vendor Evaluations

#012 - The Art of MarTech Vendor Evaluations

0 0 4 months ago
On this episode I had the pleasure of talking with Jerry Helou, Digital Experience Architect at Softcrylic, and Jose Bergiste, Principle Analytics Consultant at Cognetik about martech vendor evaluations. If you recall from the last episode, Jose and I touched on the importance of evaluations when developing a 360 degree view of your customer. This part of the process, as you will hear in this episode, is so critical for the longevity of your investment. Unfortunately, if you haven’t been part ... See More

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