#011 - Introductory Guide to Creating a 360 Degree View of Customer

#011 - Introductory Guide to Creating a 360 Degree View of Customer

0 0 5 months ago
In this episode Jose Bergiste, Principe Analytics Consultant at Cognetik, joins me to help provide an introductory guide for marketing leaders on how to create a 360 degree view of the customer. We start by discussing some of the general challenges and solutions when creating a 360 degree of the customer. Then we dive into the importance of vendor consolidation, APIs, and identity resolution solutions on the technology side. In terms of strategy, we discuss practical tips on how to improve ... See More

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