On this episode Brian Hawkins, Senior Partner at Web Analytics Demystified, joined me to talk about testing and optimization. Brian brings over a decade of experience in testing and personalization to the table so it was a privilege to have him on the show.
Due to time constraints, we barely scratched the surface of testing on this episode so I plan on doing more on this topic in the future. It's an area that I'm passionate about and one that we warrants much more conversation. Leave a comment below or on Facebook if there's a specific aspect of testing that interests you. I will take that into consideration when putting together the next episode.

On this episode we discuss the following…
• Common challenges within the practice of testing and optimization
• Emerging solutions and technology that's changing the landscape of experimental testing
• Tips for testing when traffic is low
• Takeaways from Adobe Summit 2018
• Introduction to MiaProva, an Optimization Management Platform

How you can reach Brian:
• LinkedIn
• Twitter
• Web Analytics Demystified Blog
• MiaProva Blog

Various mentions and topics from this episode:
• Measure Slack
• Ensighten Tag Manager
• Adobe Launch
• Adobe Summit 2018
• Audience Manager
• Adobe I/O
• Google Analytics
• Adobe Analytics
• Adobe Target
• Google Analytics Visitor ID
• Adobe Experience Cloud ID
• Adobe Target Recommendations
• Adobe Target Auto Allocate
• Sample Size Calculator (Google it. There are many free versions)