229: Growing a B2B Juggernaut
Feb 26, 2021 ·
42m 12s
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Description
Since CMO Ran Avrahamy joined AppsFlyer in 2013, the SaaS mobile marketing company has grown from 12 employees to over 1,000, from a small tech startup to a worldwide brand....
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Since CMO Ran Avrahamy joined AppsFlyer in 2013, the SaaS mobile marketing company has grown from 12 employees to over 1,000, from a small tech startup to a worldwide brand. So, how exactly did AppsFlyer launch to such heights, and how did it adapt as it grew?
Tune in to hear all about AppsFlyer’s zero budget, guerilla marketing in the early days, how its “Be Everywhere” mantra drove the company’s growth, and why B2B marketing has to (yes, has to) start with employees.
show less
Tune in to hear all about AppsFlyer’s zero budget, guerilla marketing in the early days, how its “Be Everywhere” mantra drove the company’s growth, and why B2B marketing has to (yes, has to) start with employees.
Information
| Author | Drew Neisser |
| Organization | Drew Neisser |
| Website | - |
| Tags |
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