225: Marrying B2B Brand to Customer Care
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Description
In this episode, Drew talks with CMO Dhanusha Sivajee of The Knot Worldwide (TKWW), a B2B2C brand that faced a unique challenge—TKWW’s network of over 300,000 vendors were about to...
show moreTKWW rose up to the challenge. Learn how the brand created meaningful content for its customers in a time of need, and how it established itself as a thought leader and helped its vendors redefine the wedding experience
Information
Author | Drew Neisser |
Organization | Drew Neisser |
Website | - |
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