EP 40: Programmatic Tips and Tricks with Justin Hipps   To lead off the episode, Tyler and Andy talk big data and how marketers can use customer data to make more appealing offers. Then Justin Hipps, Vice President of Email, Programmatic, and Digital Strategy at HealthLink Dimensions joins the podcast.   Justin starts by describing HealthLink Dimensions, a data communications company in the health and pharmaceutical space, as well as how his unique background in psychology has led him to marketing. Then, the conversation shifts to programmatic advertising. Justin argues that the key to successful programmatic advertising is collecting good data and putting that to use with experienced people that can communicate effectively.   Tyler and Justin go on to talk about the best strategies for diving into programmatic, namely whether marketers should tackle the discipline in house or whether they should work with partners. Justin advises marketers to not be afraid of trusting a strong partner. More importantly though, he urges marketers to be active in learning about their industries and customers, and to use that knowledge to inform their decisions about how to best execute their campaigns. Tyler adds that marketers should always be asking great questions to others in their industry.   Justin then shares his preferences when it comes to programmatic software and leaves listeners with the advice to keep the narrative and story close to their hearts, and to be passionate about their work.    Timestamps   00:00 - Intro 00:54 - What’s in the News | Sales Force Universal Customer IDs 08:05 - Putting Together a Strong Offer Using Big Data 13:20 - Featured Guest Intro | Justin Hipps 13:44 - What is HealthLink Dimensions? 14:57 - Justin’s Role & Background 20:05 - Diving into Programmatic Advertising 24:52 - Timeline for Successful Programmatic Campaigns 27:26 - What Marketers Should Know Before Diving into Programmatic Advertising 29:52 - In House vs. Partnering with an Agency 38:48 - Programmatic Ad Software 40:41 - Key Takeaway 43:06 - Outro   Featured Guest | Justin Hipps Twitter   Catch Tyler speaking at a conference near you! // Retail Global: RetailGlobal.com   Promo Code for $100 Off Your Registration: FD100    Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes