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When Brands Go Stupid

  • H & M

    6 NOV 2020
    7m 19s
  • Delta Airlines

    29 OCT 2020 · For over the last 20 years, Ali Craig, has helped brands from around the world and from main street to wall street fix their branding mistakes so that they can make bank. But in today’s world of online and instant sometimes the big brands simply go dump and fail to see the big picture while other times it is simply a stunt. In this weekly series, we break down what worked, what didn’t, and how small brands can learn from when these larger brands simply go stupid. So no matter if you are a consumer, have a side hustle, are a sales professional or fellow entrepreneur you too can understand the bigger story at play. Today we are talking about Delta Airlines
    7m 19s
  • Peloton

    29 OCT 2020 · For over the last 20 years, Ali Craig, has helped brands from around the world and from main street to wall street fix their branding mistakes so that they can make bank. But in today’s world of online and instant sometimes the big brands simply go dump and fail to see the big picture while other times it is simply a stunt. In this weekly series, we break down what worked, what didn’t, and how small brands can learn from when these larger brands simply go stupid. So no matter if you are a consumer, have a side hustle, are a sales professional or fellow entrepreneur you too can understand the bigger story at play. Today we are talking about Peloton
    5m 49s
  • Ted Baker of London

    29 OCT 2020 · For over the last 20 years, Ali Craig, has helped brands from around the world and from main street to wall street fix their branding mistakes so that they can make bank. But in today’s world of online and instant sometimes the big brands simply go dump and fail to see the big picture while other times it is simply a stunt. In this weekly series, we break down what worked, what didn’t, and how small brands can learn from when these larger brands simply go stupid. So no matter if you are a consumer, have a side hustle, are a sales professional or fellow entrepreneur you too can understand the bigger story at play. Today we are talking about Ted Baker Of London.
    7m 30s

For over the last 20 years, Ali Craig, has helped brands from around the world and from main street to wall street fix their branding mistakes so that they can...

show more
For over the last 20 years, Ali Craig, has helped brands from around the world and from main street to wall street fix their branding mistakes so that they can make bank. But in today’s world of online and instant sometimes the big brands simply go dump and fail to see the big picture while other times it is simply a stunt.
show less
Information
Author Alison Craig
Categories Business
Website -
Email -

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