For over the last 20 years, Ali Craig, has helped brands from around the world and from main street to wall street fix their branding mistakes so that they can make bank. But in today’s world of online and instant sometimes the big brands simply go dump and fail to see the big picture while other times it is simply a stunt.

In this weekly series, we break down what worked, what didn’t, and how small brands can learn from when these larger brands simply go stupid. So no matter if you are a consumer, have a side hustle, are a sales professional or fellow entrepreneur you too can understand the bigger story at play.

Today we are talking about Delta Airlines