Experience the power of podcasting with Podcasting Power Hour – the only podcasting show that brings you the latest news, insights, and updates from the world's leading podcasters. We learned about Edison Research Infinite Dial 2023 Report from Podcasting Power Hour. Dave Jackson and James Cridland discussed Podcast Movement and its potential as a B2B conference, as well as the Pod News Report Card and data from Podbean. The data showed that Apple users listen to more episodes per month than Spotify users, but Spotify is introducing an auto podcast playback feature which could benefit podcasters. Michelle Jackson noted that it felt smaller and the Ambies were amazing. "Be sure you don't sign the rights to your own content away over to someone - make sure you own your brand." In this episode, you will learn the following: 1. What did podcasting experts learn at Podcast Movement? 2. How is Spotify's new "Auto Podcast Playback" feature affecting the podcast industry? 3. What should podcasters be aware of when signing with a network like IHeartRadio? Connect with me: YouTube: https://youtube.com/channel/UCYL6oEZw3HgWd1qRaTLtSVA Twitter: https://twitter.com/podcastingPrwHr Website: https://podcastingpowerhour.com

When Tanner Campbell, Edward Havens and other experienced podcasters tackle the question of when to give up and quit, they must confront the difficult decision of whether their goals will be achieved and if their passion is a worthy pursuit. "The first thing you got to do to determine whether or not your podcast is a podcast that is time to quit is to look at the indicators that you create at the outset to determine whether you're making progress." - Tanner Campbell Tanner Campbell is a philosophy podcaster and former podcast consultant. Edward Havens is a podcast host on The 80's Movie Podcast. Listen to Tanner's Show - https://open.spotify.com/show/0cGh6rftss6NfjK3GM7gFO Listen to Ed's Show - https://open.spotify.com/show/41M6lOaLM47dtZVXQLRued Tanner Campbell and Edward Havens, two experienced podcasters, discussed on Podcasting Power Hour the question of when it is time to quit a podcast. They discussed the idea of setting KPIs to measure progress and that sometimes the best decision is to pivot to something else. They shared their own experience and advice of when they have quit their own podcasts or decided to change direction. Dave Jackson shared his experience of starting and stopping his podcast three times due to COVID and his journey to play in the local podcasting space. In the end, the conclusion is that it is up to the individual to decide when the time is right to quit a podcast, but it is important to be honest with yourself and have a conversation with someone else to make sure the decision is the right one. In this episode, you will learn the following: 1. How do you know when it's time to give up and quit on your podcast? 2. What are the key performance indicators to look for in order to determine if your podcast is making progress? 3. How do you balance two podcasts without taking away from either one of them? Podcasting Power Hour is recorded live on Twitter Spaces every Monday at 9 pm Eastern Time. To join, just follow the host, Jeff, aka The Podcast Father https://twitter.com/podcast_father, and Greg, founder of Indie Drop-In Network https://twitter.com/indiedropin on Twitter. If you would like to support the show, you can buy us a coffee: Jeff - https://www.buymeacoffee.com/podcastfather Greg - https://www.buymeacoffee.com/indiedropin If you want to advertise on the show, we have live, pre-roll, mid-roll, and integration options. Just reach out to Greg @indiedropin on Twitter or fill out our contact form https://indiedropin.com/contact/ Connect with Podcasting Power Hour: YouTube: https://youtube.com/channel/UCYL6oEZw3HgWd1qRaTLtSVA Twitter: https://twitter.com/podcastingPrwHr Website: https://podcastingpowerhour.com Recorded 11-21-2022 {@GregTest}

Podcasting Power Hour is recorded live on Twitter Spaces every Monday at 9 pm Eastern Time. To join, just follow the host, Jeff, aka The Podcast Father https://twitter.com/podcast_father, and Greg, founder of Indie Drop-In Network https://twitter.com/indiedropin on Twitter. If you would like to support the show, you can buy us a coffee: Jeff - https://www.buymeacoffee.com/podcastfather Greg - https://www.buymeacoffee.com/indiedropin If you want to advertise on the show, we have live, pre-roll, mid-roll, and integration options. Just reach out to Greg @indiedropin on Twitter or fill out our contact form https://indiedropin.com/contact/ Podcasting Power Hour is your go-to place to get expert advice on consistently marketing your show and connecting with listeners. "Starting a podcast is one thing, consistently marketing that podcast as a whole other beast." - Arielle Nissenblatt Arielle Nissenblatt is a podcaster, community builder, and expert in podcast marketing. She is famous for her engaging twitter content and her podcasting advice. Arielle is also the Community Manager for Squadcast, a popular remote podcasting recording tool. Connect with Arielle Nissenblatt on https://twitter.com/arithisandthat. Jeff Townsend and Greg from Indie Drop-in Network host Podcasting Power Hour where they discuss podcasting questions with experienced panelists and guests. This week, Arielle Nissenblatt, known as the woman of Twitter podcasting, joins the show to talk about podcast marketing. She recommends creating assets for guests and pitching to other podcasts, publications, and social media platforms in order to market the podcast. She also encourages podcasters to comment on their own podcasts in order to interact with their audience. In this episode, you will learn the following: 1. Social Media Marketing for Podcasts: What are the Basics? 2. Building Buzz for Your Podcast: How Do You Keep the Momentum Going? 3. Podcast Listening Apps: What are the Benefits of Claiming and Engaging with Your Show? Connect with me: YouTube: https://youtube.com/channel/UCYL6oEZw3HgWd1qRaTLtSVA Twitter: https://twitter.com/podcastingPrwHr Website: https://podcastingpowerhour.com #howto, #marketing, #podcasting #podcast

When Jeff Townsend, Jim Malliard, and Greg from Indie Drop-In join forces to discuss the power of Feed Drops on Podcasting Power Hour, they find themselves embroiled in an ironic battle of words over the nuances of the practice. Podcasting Power Hour is recorded live on Twitter Spaces every Monday at 9 pm Eastern Time. To join, just follow the host, Jeff, aka The Podcast Father https://twitter.com/podcast_father, and Greg, founder of Indie Drop-In Network https://twitter.com/indiedropin on Twitter. If you would like to support the show, you can buy us a coffee: Jeff - https://www.buymeacoffee.com/podcastfather Greg - https://www.buymeacoffee.com/indiedropin If you want to advertise on the show, we have live, pre-roll, mid-roll, and integration options. Just reach out to Greg @indiedropin on Twitter or fill out our contact form https://indiedropin.com/contact/ "We've come to an agreement over respecting each other, loving one each other, loving the community. This is the greatest podcasting power hour of all time. I can feel it." Jeff Townsend is an underground podcaster since 2006, known for his gift of gab, and Jim Mallard is a podcast veteran with the Mallard Report for 10 years strong. Greg from Indie Drop-In Network is the oldest podcaster in the world with a wealth of experience in the industry. Jeff Townsend and Greg from Indie Drop-In host Podcasting Power Hour live every Monday on Twitter Spaces. They discuss podcasting topics and answer listener questions. This week, they invited Jim Mallard, Ed Havens, and Chuckles to discuss Feed Drops. Feed Drops are when you take an entire episode of your show and give it to another podcaster to play on their show. Jeff and Greg discussed the benefits of Feed Drops, as well as how to choose a show for a Feed Drop. Through their discussion, they learned that while downloads are great, it's important to pick a show where the audience is likely to convert to listeners and subscribe. In this episode, you will learn the following: 1. What is a Feed Drop and how can you use it to benefit your podcast? 2. What is the best practice for choosing a show for a Feed Drop? 3. How can picking a niche help to grow your Podcast? Other episodes you'll enjoy: [Insert 3 past episodes with links] Connect with me: YouTube: https://youtube.com/channel/UCYL6oEZw3HgWd1qRaTLtSVA Twitter: https://twitter.com/podcastingPrwHr Website: https://podcastingpowerhour.com Loved this episode? Leave us a review and rating here: {LINK} Chapter Summaries: [00:00:04] P Podcasting Power Hour is is recorded live every Monday at 09:00 p. m Eastern time on Twitter spaces. Every week, an experienced panel of podcasters and other experts will tackle your podcasting questions. [00:00:48] Jeff Townsend: I've got the gift to Gab and the fifth to Jab. After that, they get weirder every week. Do you just talk too much? It sounds like a good thing. [00:01:44] Well, hello, everybody. Oldest guy in podcasting on the mic. It is an honor to be here. This is a long intro, though. Well, edit it's, because you're making it long. [00:02:08] Jim Mallard has the Mallard report for ten years strong. Ed Havens is here from the 80s movie. This is the greatest podcasting power hour of all time. [00:03:09] Chuckles is here in her first-ever Podcasting Power Hour. That's who you hear hitting all the sound effects. As far as my self-control is concerned, I also muted myself for quite some time. I think you're displaying a solid use of the controls there, so thank you. [00:03:56] This week was the very first week that all my TV movie fandom shows are live. The Indie Drop-in Network is 100% a feed drop network. The show shows are all about podcasters. [00:05:44] A feed drop is when you take an episode of your show and give it to another podcaster to play on their show. For most podcasters, you want very few feed drops in your feed. If there are too many feed drops, the audience starts to get pissed. [00:09:34] Jeff: Maybe we can talk about how to choose a show for a Feed Drop. I think Jeff, you feed dropped on True Crime, which has like a million-something downloads. But very few people go on the show notes and click the subscribe link. [00:12:20] The downloads are great, but I didn't see the conversion on my end. It's because the True Crime fans I've marketed to are very specifically true crime listeners. There just was no reason for them to convert to a listener of Indie podcasters. If done right, it really can work. [00:16:46] comedy is not really like a niche, it's more of like something that you add to a niche. These shows are consistently funny, their tone is consistent. Those convert higher. When the show doesn't have a personality, it doesn't have a vibe. That's when it seems to struggle. [00:22:44] A feed drop is when you use a previous show of a friend to fill in a slot. The best thing to do is do feed drop swaps because it's good for everybody. If you're taking a week off, record a different intro than a regular swap. [00:30:49] And it doesn't work if you don't tell people what their show is about. What I started doing is saying, hey, Jim, just feed Dropped a show. He doesn't talk paranormal all the time, but he had this awesome ghost hunter on. It's totally different. [00:32:06] Who you swap with is much more important than how large the show is. It's like a massive filter for quality listeners. Having people on your show is content for your listeners, not really to grow it. [00:37:17] Jeff: Niche is so important, and I think it's more important than ever in podcasting. Your show needs to be amazing before you get featured on. People should definitely submit to ads. The key is you have to do that stuff when you're ready. [00:40:39] Gregory: How do you approach the other podcast that you're wanting to feed Drop swap with? Greg: I would start with under 200 reviews on Apple podcasts. You could probably do it every single month successfully and without pissing off your fans. [00:45:54] This week's podcasting power hour airs live every Monday at 09:00 p. m. Eastern. The show is produced by Jeff Pearlman. Everyone is free to participate on Twitter every Monday. Check out the website podcastingpowerhour.com for previous episodes. #howto, #marketing, #podcasting #podcast

In this week's episode of Podcasting Power Hour, Jeff and Greg put Neil Hedley on the spot, testing his "grumpy old man of podcasting" title with questions about properly setting up a guest. Learn how to properly prepare a podcast guest so that your podcast is successful. "The art of the list of questions is in knowing when to detach yourself from it and crumple it up and throw it away and go, this is not going to work anymore for this conversation." Neil Hedley is a grumpy old man of podcasting who has been interviewed on Podcasting Power Hour. He is known for his advice on properly setting up a guest for an interview. Neil Hedley says... I participate often on Podcasting Power Hour with Jeff Townsend and Greg from Indie Drop-in Network. This week we talked about a variety of topics, but one thing that we focused on was the importance of preparing for a guest interview. I explained that it's crucial to know everything you can about your guest before the interview so that you can be prepared to pivot if the conversation starts to go off track. This way, you can keep the conversation interesting and accessible for all listeners. In this episode, you will learn the following: 1. How to properly set up a guest interview 2. The importance of being flexible and open-minded when interviewing 3. The value of asking interesting, engaging questions Podcasting Power Hour is recorded live on Twitter Spaces every Monday at 9 pm Eastern Time. To join, just follow the host, Jeff, aka The Podcast Father https://twitter.com/podcast_father, and Greg, founder of Indie Drop-In Network https://twitter.com/indiedropin on Twitter. If you would like to support the show, you can buy us a coffee: Jeff - https://www.buymeacoffee.com/podcastfather Greg - https://www.buymeacoffee.com/indiedropin If you want to advertise on the show, we have live, pre-roll, mid-roll, and integration options. Just reach out to Greg@indiedropin on Twitter or fill out our contact form https://indiedropin.com/contact/ #howto, #marketing, #podcasting #podcast Connect with us: YouTube: https://youtube.com/channel/UCYL6oEZw3HgWd1qRaTLtSVA Twitter: https://twitter.com/podcastingPrwHr Website: https://podcastingpowerhour.com Loved this episode? Leave us a review and rating

Fuzz Martin, Chief Strategy Office at EPIC creative, experienced podcaster and panelist on Podcasting Power Hour, provides tips on pitching your show to journalists and other content creators to get your story picked up and avoid being irrelevant. In this episode, you will learn: 1. How to know if something is newsworthy and how to pitch it accordingly 2. How to be respectful of journalists' time when pitching 3. How to determine which publications to pitch based on the story "The biggest thing that you should all know before you pitch anybody is know what the journalist that you're pitching to writes about or talks about." Fuzz Martin is a partner at an ad agency in Milwaukee and has over 20 years of experience in public relations. He has been interviewed on numerous podcasts and is an expert in pitching to journalists and other content creators. This is Fuzz Martin's story... Jeff Townsend and Greg from Indie Drop-In Network are co-hosting Podcasting Power Hour. They have a panel of experienced podcasters and other experts who will answer questions from the audience. This week, they will talk to Fuzz Martin about pitching shows to journalists and other content creators. Fuzz starts by saying that the most important thing to know before pitching anyone is what the journalist you're pitching writes about or talks about, and to make sure that your pitch is on target. He also says that it's important to know your audience and to pitch to the people who write to your audience or that your audience interacts with on a daily basis. Resources: Podcasting Power Hour is recorded live on Twitter Spaces every Monday at 9 pm Eastern Time. To join, just follow the host, Jeff, aka The Podcast Father https://twitter.com/podcast_father, and Greg, founder of Indie Drop-In Network https://twitter.com/indiedropin on Twitter. If you would like to support the show, you can buy us a coffee: Jeff - https://www.buymeacoffee.com/podcastfather Greg - https://www.buymeacoffee.com/indiedropin If you want to advertise on the show, we have live, pre-roll, mid-roll, and integration options. Just reach out to Greg@indiedropin on Twitter or fill out our contact form https://indiedropin.com/contact/ #howto, #marketing, #podcasting #podcast Recorded live 10-10-2022 Transcript available at - https://podcastingpowerhour.com/wp-content/uploads/2022/10/17.-Podcast-Press-Releases-When-and-how-to-use-them.pdf

In Podcasting Power Hour, Jeff Townsend and Greg from Indie Drop-in interview Jesse Gibens from Headliner about the new disco advertising service. "Podcasting Power Hour is recorded live every Monday at 09:00 p.m. Eastern time on Twitter spaces. Every week, an experienced panel of podcasters and other experts will tackle your podcasting questions." Jesse Gibbons is the account manager at Headliner, where he works to maintain advertising partnerships and look for new opportunities. Jeff Townsend hosts Podcasting Power Hour, a live podcasting show that airs every Monday night. On the show, Jeff and his co-host Greg from Indie Drop-in Work answer questions from listeners about podcasting. They are joined by Ariel Nissenblatt, Tanner Campbell, Neil Hedley, and Dave Jackson. The special guest on the show tonight is the team at Headliner, which Jesse Gibbons is a part of. Headliner is a new service that allows you to advertise your podcast by creating an ad from 60 seconds of audio from your desired episode. Every time your ad is played, it is tracked as a download by your RSS feed, hosting analytics, or wherever your podcast is hosted. The team at Headliner is excited to offer this affordable and unique service to podcasters. In this episode, you will learn the following: 1. How Headliner's new Disco advertising service works 2. How effective Headliner's advertising service is for promoting podcasts 3. How much Headliner's advertising service costs Resources: Podcasting Power Hour is recorded live on Twitter Spaces every Monday at 9 pm Eastern Time. To join, just follow the host, Jeff, aka The Podcast Father https://twitter.com/podcast_father, and Greg, founder of Indie Drop-In Network https://twitter.com/indiedropin on Twitter. If you would like to support the show, you can buy us a coffee: Jeff - https://www.buymeacoffee.com/podcastfather Greg - https://www.buymeacoffee.com/indiedropin If you want to advertise on the show, we have live, pre-roll, mid-roll, and integration options. Just reach out to Greg@indiedropin on Twitter or fill out our contact form https://indiedropin.com/contact/ #howto, #marketing, #podcasting #podcast Find Headliner at https://headliner.app Edit Eddie is https://www.editeddie.com Reach out to Jessie at jesse@headliner.app Chapters [00:00:03] - Intro and welcome. [00:00:48] - Greg the creative genius. [00:01:41] - Mrs campbell's baby boy. [00:02:16] - Dave jackson joins the show. [00:03:21] - Intro to this episode. [00:03:46] - The headliner team. [00:04:10] - Who is this guy. [00:04:40] - Who is jesse gibbons. [00:07:22] - How well is headliner working. [00:08:57] - Why does buzzsprout work. [00:11:08] - What is a unique engagement. [00:13:18] - Independent podcast alliance. [00:13:53] - The new headliner feature. [00:14:52] - The self - curated disco library. [00:19:02] - Internal reaction to iheart stuff. [00:22:49] - What's next for goodpods. [00:28:31] - Stats is online. [00:31:07] - The search engine. [00:33:22] - Questions for jesse or ken. [00:34:10] - How to get to $ 2 per listener. [00:38:43] - Other benefits of editexpand. [00:40:40] - Discussion on audiograms. [00:41:06] - I'm using spreaker vs headliner. [00:42:15] - Tanny's bad products. [00:44:16] - The light out of tanner's darkness. [00:45:32] - Process for future product requests. [00:49:07] - More zoom integrations coming. [00:51:44] - Where to find jesse. [00:52:44] - Do you have any closing thoughts on goodpods. [00:57:15] - Podcasting power hour check in. [00:59:09] - My 1 line. [00:59:44] - Thanks to so many people. Full Transcript available at https://indiedropin.com/wp-content/uploads/2022/10/16.-New-Advertising-Options-from-Headliner-and-Goodpods-New-Web-Player.pdf

In Podcasting Power Hour, Jeff Townsend and Greg from Indie Drop In answer your questions about podcasting, including call to actions, Dave Jackson's Podcast Rodeo Show, and the new changes to YouTube. How did Tanner Campbell use Tik Tok to promote his podcast successfully? "One of the things I like about podcasting is that as it changes and things get better, sometimes they get worse. Not always linear. You sometimes have to revisit things that you were very certain of eight months ago." I joined Podcasting Power Hour because I wanted to learn more about how to podcast. I was really excited when I found out that Dave Jackson was going to be a guest. I had heard of him before, but I had never really listened to his show. I was really impressed with his knowledge of the industry and his willingness to help people. I also thought it was funny when he talked about his "podcast Rodeo Show." I had no idea what that was, but it sounded like something I would enjoy. In this episode, you will learn the following: 1. The story of how one podcast saw a significant increase in downloads after creating a TikTok account 2. Dave Jacksons Podcast Rodeo Show is great for a critique and cheap too! 3. Build the best calls to action to engage your listeners and generate revenue. Resources: Podcasting Power Hour is recorded live on Twitter Spaces every Monday at 9 pm Eastern Time. To join, just follow the host, Jeff, aka The Podcast Father https://twitter.com/podcast_father, and Greg, founder of Indie Drop-In Network https://twitter.com/indiedropin on Twitter. If you would like to support the show, you can buy us a coffee: Jeff - https://www.buymeacoffee.com/podcastfather Greg - https://www.buymeacoffee.com/indiedropin If you want to advertise on the show, we have live, pre-roll, mid-roll, and integration options. Just reach out to Greg@indiedropin on Twitter or fill out our contact form https://indiedropin.com/contact/ #howto, #marketing, #podcasting #podcast Here's a breakdown of what is covered: [00:00:04] - Podcasting power hour intro. [00:00:45] - Let's get started. [00:00:59] - International podcast day live stream. [00:03:43] - What's on the agenda today. [00:04:34] - Tiktok tok experiment. [00:09:15] - Tiktok or not tiktok. [00:11:53] - Dave's podcast rodeo show. [00:18:06] - What's up greg. [00:19:09] - What is call to action. [00:21:44] - My review. [00:25:14] - One good call to action. [00:31:05] - Don't say hi. [00:33:51] - Getting people to listen to your content. [00:38:07] - Lead with the audience. [00:42:21] - Call to actions for people. [00:43:34] - Be intentional about the language you use. [00:45:45] - Other ways to get people to click. [00:53:08] - Get out of your threads. [00:57:04] - Do i have an affiliate. [01:04:06] - Advice for wanna be podcasters. [01:07:17] - I'm new to podcasting. [01:10:38] - Podcasting power hour. [01:11:32] - Identify your why. [01:13:39] - Why is podcasting so hard. [01:16:32] - Not being afraid to learn. [01:17:59] - Be your authentic self. [01:25:04] - Don't overthink it. [01:27:34] - The podcasting power hour. [01:34:06] - Everyone was late. Transcript available here - https://indiedropin.com/wp-content/uploads/2022/10/The-Perfect-Podcast-Call-to-Action-CTA.pdf

Are you dealing with any of this? 1. People aren't clicking your links or subscribing to your show. 2. You will feel like you're not a credible podcast host. 3. You will lose listeners because of your poor podcasting hygiene. Then this episode is for you! "Podcasting Power Hour is recorded live every Monday at 09:00 p.m. Eastern Time on Twitter spaces. Every week, an experienced panel of podcasters and other experts will tackle your podcasting questions." I'm Jeff Townsend, host of Podcasting Power Hour, and I'm joined by Greg from Indie Drop-In. We're here to answer your podcasting questions. Tonight's topic is opening your show. We've found that many podcasters don't introduce themselves or their show, which can be confusing for new listeners. We suggest using a Cold open to give listeners a taste of what they can expect from your show. Thanks for joining us! In this episode, you will learn the following: 1. What are some best practices for opening a podcast? 2. What makes a good trailer? 3. How often should a trailer be updated? Resources: Podcasting Power Hour is recorded live on Twitter Spaces every Monday at 9 pm Eastern Time. To join, just follow the host, Jeff, aka The Podcast Father https://twitter.com/podcast_father, and Greg, founder of Indie Drop-In Network https://twitter.com/indiedropin on Twitter. If you would like to support the show, you can buy us a coffee: Jeff - https://www.buymeacoffee.com/podcastfather Greg - https://www.buymeacoffee.com/indiedropin If you want to advertise on the show, we have live, pre-roll, mid-roll, and integration options. Just reach out to Greg@indiedropin on Twitter or fill out our contact form https://indiedropin.com/contact/ Here's a breakdown of what is covered: [00:00:04] - Intro and welcome. [00:00:48] - Welcome to the show. [00:02:00] - Introducing dr tanner campbell. [00:02:32] - Greg has an interesting topic. [00:04:11] - How to open the show. [00:09:20] - It's called podcast hygiene. [00:11:11] - The importance of a trailer. [00:12:16] - The anatomy of a podcast trailer. [00:15:00] - When you update your trailer. [00:16:10] - Not all apps show a trailer. [00:17:09] - What's the selling point of the trailer. [00:20:29] - The winning components of a cold open. [00:23:16] - Why does jeff do a cold open. [00:26:45] - Do you change your intros. [00:33:58] - Best of the episode. [00:36:49] - Creation and post of the intro. [00:38:51] - The cold open thing. [00:42:50] - A podcast without cold opens. [00:43:52] - Hello from the uk. [00:46:23] - How long does it take to give up a podcast. [00:52:58] - Next time you pick out a podcast. [00:54:16] - The easy way to find listeners. [00:54:55] - The problem with podcast critics. [00:57:30] - Is it unreasonable to want to be a podcaster? [01:02:27] - Podcast reviews in the uk. [01:04:39] - A rating system for podcasts. [01:08:28] - Do podcast reviews matter. [01:11:59] - Advice for wanna-be podcasters. [01:14:44] - Closing thoughts. [01:16:48] - I created this room. [01:17:59] - Good morning podcasters. [01:19:06] - Glassbox invite. [01:20:08] - Tweets from the spaces. [01:21:31] - Duck quacks and hellos. #howto, #marketing, #podcasting #podcast

In Podcasting Power Hour, Jeff Townsend and his panel of experts tackle your questions on podcasting each week. "I just knocked over a Barbie metal lunch box filled with bracelets, and I've been cursing loudly up until this point." I'm the host of Podcasting Power Hour, and every week we tackle questions from listeners about podcasting. This week, we're talking about video. I've started posting short videos on YouTube and TikTok, and I'm curious to see how they perform. Our panel of experts is divided on the issue – some think video is a great way to reach new audiences, while others think it's not worth the effort. Personally, I'm still on the fence. I think it depends on the platform and the type of content you're creating. In any case, it's important to remember that it takes time to build an audience on any platform, so don't expect overnight success. In this episode, you will learn the following: 1. The pros and cons of repurposing audio content for video platforms 2. The best ways to create video content for specific video platforms 3. The impact of video on discoverability and SEO Resources: Podcasting Power Hour is recorded live on Twitter Spaces every Monday at 9 pm Eastern Time. To join, just follow the host, Jeff, aka The Podcast Father https://twitter.com/podcast_father, and Greg, founder of Indie Drop-In Network https://twitter.com/indiedropin on Twitter. If you would like to support the show, you can buy us a coffee: Jeff - https://www.buymeacoffee.com/podcastfather Greg - https://www.buymeacoffee.com/indiedropin If you want to advertise on the show, we have live, pre-roll, mid-roll, and integration options. Just reach out to Greg@indiedropin on Twitter or fill out our contact form https://indiedropin.com/contact/ Here's a breakdown of what is covered: [00:00:04] - Intro and welcome. [00:00:45] - Hello and welcomes. [00:02:10] - The master of the brand. [00:03:56] - True crime tiktok instagram. [00:05:58] - Repurposing your audio. [00:21:26] - What doesn't size matter. [00:24:54] - Video or podcasting. [00:25:58] - Repurposes content from celebrities. [00:27:20] - James was in a taxi. [00:31:49] - Using the video feature. [00:35:17] - Are we in the same place. [00:36:32] - Remote recording with switcher studio. [00:39:29] - Research underserved podcast niches. [00:48:41] - Repurpose your show for video. [00:50:15] - Examples of popular videos getting views. [00:54:08] - Pivoting to video. [00:56:53] - The point of social media. [01:02:22] - Podcasters who want to make money. [01:04:24] - Social media strategy. [01:05:38] - Successful rebrands. [01:08:11] - How ed successfully changed his podcast name. [01:09:51] - Celebrating my 20th birthday. [01:20:52] - Wrapping up the discussion. [01:26:40] - Breakfast taco deal. [01:29:48] - Buy me a taco. [01:31:17] - Do you do branded content. [01:38:05] - The engagement rate. [01:42:16] - Your face vs an audiogram. [01:44:54] - On the successful season of indie podcaster. [01:45:53] - Gym show we havent put out yet. [01:46:31] - Bye until next week. Full Transcript here - https://podcastingpowerhour.com/wp-content/uploads/2022/09/13.-The-Struggle-to-Be-Heard-Why-Audio-Only-Podcasters-Shouldnt-Ignore-Video.pdf #howto, #marketing, #podcasting #podcast