Twisted X Global Brands is on a mission. The company’s core philosophy that we need to leave the planet in a better place infuses every facet of the company from the business model and distribution strategy to product design, consumer experience and branding.   Producing great footwear is the company’s means of achieving its mission. Each shoe incorporates at least one sustainability feature, no matter the style, brand or collection. Twisted X is equally dedicated to supporting its reseller network with tools and resources so they are successful, too.   In this two-part podcast, Tricia Mahoney, an experienced brand-builder and CMO of Twisted X, describes how philanthropy, sustainability and service are core pillars for the company. She details how she and her team apply the ‘doing good’ ethos to their work in building the Twisted X brand, launching multiple products and providing support to their resellers. She also shares a wonderful story of ‘doing good’ in action with the Cook Children’s collection, a joint effort with Cook Children’s Medical Center.   Part 2 of this podcast - How Twisted X manages its channels - Brand protection strategies and resellers - The power of storytelling

Twisted X Global Brands is on a mission. The company’s core philosophy that we need to leave the planet in a better place infuses every facet of the company from the business model and distribution strategy to product design, consumer experience and branding. Producing great footwear is the company’s means of achieving its mission. Each shoe incorporates at least one sustainability feature, no matter the style, brand or collection. Twisted X is equally dedicated to supporting its reseller network with tools and resources so they are successful, too. In this two-part podcast, Tricia Mahoney, an experienced brand-builder and CMO of Twisted X, describes how philanthropy, sustainability and service are core pillars for the company. She details how she and her team apply the ‘doing good’ ethos to their work in building the Twisted X brand, launching multiple products and providing support to their resellers. She also shares a wonderful story of ‘doing good’ in action with the Cook Children’s collection, a joint effort with Cook Children’s Medical Center. Part 1 of the podcast - The lure of Twisted X for a brand-builder - How Twisted X puts its mission to work - The mission in action: The Cook Children’s Collection

An omnichannel strategy doesn’t just affect sales, it has an impact on customer experience, supply chain management and brand protection. In our latest podcast, we explore these issues with https://www.linkedin.com/in/brennan-ursu-a83505135/, Director of Marketing Strategy at https://zoomget.com/, one of the largest importers of disposable gloves in North America. Brennan is a true believer in the power of an omnichannel strategy and leads Brennan all e-commerce efforts on Amazon, Walmart, and beyond for Zoomget. In this wide-ranging podcast, Brennan discusses scaling your business, developing a brand strategy, how 1P and 3P compare,and the tactical steps he recommends for building a business from the group up. He also considers how your brand protection challenges and strategies affect each of these areas and help you win the Buy Box. Part One of the podcast: - How to scale your business efficiently - How managing your supply chain affects your Buy Box win rate - Evaluating omnichannel opportunities and risks

An omnichannel strategy doesn’t just affect sales, it has an impact on customer experience, supply chain management and brand protection. In our latest podcast, we explore these issues with https://www.linkedin.com/in/brennan-ursu-a83505135/, Director of Marketing Strategy at https://zoomget.com/, one of the largest importers of disposable gloves in North America. Brennan is a true believer in the power of an omnichannel strategy and leads Brennan all e-commerce efforts on Amazon, Walmart, and beyond for Zoomget. In this wide-ranging podcast, Brennan discusses scaling your business, developing a brand strategy, how 1P and 3P compare,and the tactical steps he recommends for building a business from the group up. He also considers how your brand protection challenges and strategies affect each of these areas and help you win the Buy Box. Part Two of the podcast: - Becoming a brand vs selling a product - Why building your business around a brand strategy results in customer LTV - How brand protection relates to customer acquisition at different points in the funnel

An omnichannel strategy doesn’t just affect sales, it has an impact on customer experience, supply chain management and brand protection. In our latest podcast, we explore these issues with https://www.linkedin.com/in/brennan-ursu-a83505135/, Director of Marketing Strategy at https://zoomget.com/, one of the largest importers of disposable gloves in North America. Brennan is a true believer in the power of an omnichannel strategy and leads Brennan all e-commerce efforts on Amazon, Walmart, and beyond for Zoomget. In this wide-ranging podcast, Brennan discusses scaling your business, developing a brand strategy, how 1P and 3P compare,and the tactical steps he recommends for building a business from the group up. He also considers how your brand protection challenges and strategies affect each of these areas and help you win the Buy Box. Part Three of the podcast: - 1P vs 3P and how the margin effect - Tactical plan to build a business from the ground up - Strategic advice for brands

The line between online freedom and responsibility is often blurred, placing brands and consumers alike at risk. Our guest, https://www.linkedin.com/in/mmasnick/, shares his wealth of knowledge on this intricate subject, shedding light on the challenges faced by platforms, brand owners, and individuals alike. Mike shares his unconventional journey from business school to writing about the internet and technology in the early days of the web, to becoming the man that https://www.nytimes.com/2023/07/29/technology/mike-masnick-techdirt-internet-future.htmlrefers to as “being in the heads of tech CEOs.” In this episode we discuss the importance of brand protection and the impact it has on business elements such as revenue and customer experience. Mike shares examples of both effective and ineffective approaches to intellectual property (IP) protection, emphasizing the complexities and ethical considerations involved. Join us for this thought-provoking episode as we -Unpack the nuances of Section 230 -Delve into brand protection challenges -Gain insights from Mike's 25+ years of experience as a tech writer

Some U.S. brands and their law firms are suing hundreds of foreign Amazon sellers collectively and en masse. In this episode we are joined by https://www.linkedin.com/in/zeyi-yang/, China reporter for the https://www.technologyreview.com/, to discuss his recent article on the rise of counterfeit litigation against Amazon sellers. Yang’s unique findings reveal a trend toward large scale lawsuits filed against international sellers using friendly U.S. courts, and in most cases in secret. The global nature of e-commerce and Amazon’s position as the #1 marketplace platform in the U.S. gives this new, fast growing legal strategy extreme importance with significant impact on the ecommerce landscape. Join us as we discuss: - Why litigation against Amazon sellers has a regional focus - How language barriers and use of keywords may trigger litigation - If Amazon has a responsibility in monitoring for trademark issues - How this type of litigation will affect consumers long-term - The pro’s, con’s and risks that brands should be aware of

This week, we’re joined by https://www.linkedin.com/in/triciamahoney/, CMO at https://twistedx.com/ to discuss the company's unique business model and values. One of the core values that Tricia emphasizes is Twisted X's commitment to giving back to the community. From supporting organizations that promote sustainability and eco-friendliness to donating to charities that support children's health and education, Twisted X is dedicated to making a positive impact. She highlights that giving back is not just a part of their brand, it's a part of who they are. It's a value that is instilled in every employee and permeates throughout the company's culture. Twisted X's approach to business is not solely focused on profits but also on making a difference in the world. Join as we discuss: - How Twisted X’s philosophy is leaving a lasting impression on the world through sustainable shoes - Creating a first-class consumer experience for everyone - The deliberate decision to not be direct-to-consumer at Twisted X and how that is managed

This week, https://www.linkedin.com/in/jessalynn-henry-50a73229/?locale=cs_CZ, Head of Ecommerce and Brand Management at https://www.newair.com/, to discuss the competitiveness of the Amazon marketplace, as the small appliance market has become one of the fastest growing today. Jessalynn shares her insights on growing brand affinity, the importance of map pricing, and ways people can lose their buy box. She also gives her insights on growing brand affinity and emphasizes the importance of brand management when working with wholesalers, and the importance of monitoring the frequency of wholesalers. Join as we discuss: - How map-pricing can help brand affinity and management - How ChatGPT is changing international brand protection more difficult for brands - Monitoring the frequency of wholesaler purchases - How hybrid selling impacts your buy box

https://www.linkedin.com/in/chrisandersonphd/, the CEO of https://e-enforcer.com/, to discuss the evolving landscape of online selling and the challenges faced by brands in tackling the gray market problem. They delve into the economic efficiency of combating gray market sales, and the importance of convincing decision-makers that this initiative is essential to the bottom line and why using specialized agencies like eEnforce, can be more efficient than using your legal teams who are not always specialized in this space. Join as we discuss: - Changes in the landscape of online selling over the years and the challenges this creates for brands in protecting their intellectual property - The economic efficiency of combating gray market sales and how brands can measure the ROI of brand protection efforts - The differences between using legal firms versus specialized brand protectors to safeguard a brand's reputation and intellectual property rights