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After spending 20 years working in the food, beverage & wellness industry I’ve created this podcast to introduce you to the powerhouse women who have found success on every level....
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After spending 20 years working in the food, beverage & wellness industry I’ve created this podcast to introduce you to the powerhouse women who have found success on every level. My goal is to give you direct access to their insights and expertise in order to help you make your business ”Gooder”.
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Transcribed
28 SEP 2023 · Julie Gordon White is the founder and CEO MenoWell. She is a solution-driven individual who understands the struggles that come with food cravings and hormonal imbalances. Her personal experience inspired her to become an advocate for others facing similar challenges. Her company was recently recognized as one of Oprah's best menopause products, and she is an advocate for women in all stages of menopause. She also discusses the hidden world of menopause, the impact it has on women's lives and careers, and the importance of nutrition during this stage. Get ready for an episode filled with insights on women's health, entrepreneurship, and the power of embracing new opportunities. Stay tuned!
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS
- Taking a Chance and Overcoming Perfectionism
- Menopause and Aging Education and Business Perspectives
- Menopause, Nutrition, and Cognitive Health
- Building the Brand and Representing Menopause
- Menopause as a Challenging Experience
ABOUT THE GUEST
Julie Gordon White
CEO, Menowell
https://www.linkedin.com/in/juliegordonwhite/
CHAPTERS
00:00 | Introduction
05:22 | Weight Gain: Hormones and the Pandemic Connection
07:59 | Embracing Confidence, Wealth, Aging, and Menopause
10:20 | Breaking the Silence in Corporate Culture
11:30 | Menopause Awareness: Bridging the Gender Gap
15:01 | Early Approval for Plant-Based Solutions to Menopausal Symptoms
17:32 | Elegantly Sized Fiber Bars with Low Calories
21:49 | Media Spotlight: Your Trendy and Attractive Product
22:52 | Embracing Change: How to Love Your Body at Any Age
23:35 | Empowering Women through Real Images on http://Bossavares.com
26:41 | Transformative Education in Business Ethics
28:22 | MBA in Your Fifties: A Journey of Empowerment
31:16 | Conclusion
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/
Transcribed
11 SEP 2023 · Join Diana Fryc on the latest episode of Gooder as she engages in a fascinating conversation with Beatrice Dixon, the remarkable CEO, co-founder, and chief innovation officer of The Honeypot Company. Beatrice's profound insights and personal experiences shed light on the significance of investing in one's work, cultivating meaningful relationships, and leveraging one's strengths. She delves into the rich African traditions of self-care, discusses the pervasive issue of medical racism, and passionately champions the core values of The Honeypot Company.
The discussion covers a wide array of topics, ranging from menstrual conditions to the creation of safe spaces for open dialogues, ultimately highlighting the urgent need for change within the medical industry. Prepare to be inspired by Beatrice's extraordinary journey in establishing a highly successful wellness brand.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
QUOTES:
"Our strengths and burdens don't have to consume us. Take a break, honor traditions, and have important conversations.”- Beatrice Dixon
"Success isn't defined by numbers. It's about having the right people in the room and learning from each other, regardless of the crowd size”- Beatrice Dixon
"Teamwork and the contributions of every individual are the foundation of our success. From co-founders to team members, each person plays a crucial role in propelling us forward.”- Beatrice Dixon
KEY TAKEAWAYS:
- Importance of Investment and Belief from Others
- Recognizing and Utilizing Strengths
- Importance of Self-Care and Breaks
- African Tradition of Natural Element Self-Care
- Addressing Medical Racism in African Communities
- Finding Better Care through Black Doctors
- Importance of Listening and Proper Care from Doctors
- Honeypot's Approach to Body Positivity and Healthier Products
- Leading the Reclaiming Wellness Campaign
- Creating a Platform for Self-Care and Education
- Combating Medical Racism through Self-Care
- Vaginal Health Education and Conversation
ABOUT THE GUEST:
Beatrice Dixon
Co-Founder & CEO of The Honey Pot Company
Linkedin: https://www.linkedin.com/in/beatrice-dixon/
Website: https://thehoneypot.co/
CHAPTERS:
00:00 | Introduction
06:52 | Influencing Wellness: Beatrice Dixon's Journey
11:20 | Vaginal Health and Human Wellness
16:19 | The Honeypot Brand's Health-focused Approach
19:25 | Reclaiming Wellness: Combating Medical Racism through Self-Care
24:13 | Navigating Strengths, Burdens, and Self-Care in the Face of Medical Racism
29:10 | Challenges with Uncaring Medical Providers and Seeking Change
31:43 | Doctors Dismissing Menstrual Conditions: Frustration Arises
36:53 | Friend Discovers Precancerous Tumors with Black Doctor's Help
42:10 | Exploring Functional Medicine, Resources, and Options
44:58 | Taking Care: Doctor Visits and Hydration
48:47 | Emphasizing Body Wellness: The Vagina Wellness Brand
53:02 | Celebrating Beautiful Relationships Across Identities
56:35 | Seizing Opportunities in Small Crowds
59:18 | Discover Honeypot Co. Products On-Site or Online
01:00:09 | Outro
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/
Transcribed
28 AUG 2023 · In this episode of Gooder, host Diana Fryc talks to Jennifer Ross, co-founder and co-CEO of Swoon, a line of zero sugar lemonades and teas. Jennifer shares how their company pivoted during the pandemic to create a new product line and the challenges and successes they faced while expanding distribution. She discusses the importance of providing healthier drink options and the impact it can have on people's health. The episode also delves into their collaboration with the iconic brand Barbie and the lessons they learned. Jennifer offers tactical advice on listening to customers and being open to feedback, which led to the creation of Swoon Syrup, a monk fruit-based simple syrup that is 200 times sweeter than sugar but without any glycemic impact. This conversation explores the complex process of creating a health-focused business and the importance of adapting to different ways of working.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
QUOTES:
"Our aim was to craft a beverage that wasn't just for diets or diabetics, but rather a delightful, natural, and sugar-free option that everyone could enjoy. -”Jennifer Ross
"Prioritize listening to your customers and fearlessly make adjustments to exceed their expectations-”Jennifer Ross
“We overcame challenges and reaped the rewards. Looking back, those obstacles were the catalyst for our successful product line."- Jennifer Ross
KEY TAKEAWAYS:
- Pandemic Pivot: Swoon's Drink Adaptation
- Crafting Healthier Beverage Options
- Enhancing Lives through Healthier Drinks
- Empowering Partnership: Swoon x Barbie Collaboration
- Swoon's Customer-Driven Growth
- Swoon Syrup and the Power of Monk Fruit
- Lessons from Corporate Collaborations
- Crafting the Iconic Barbie Brand
ABOUT THE GUEST:
Jennifer Ross
Co-Founder of Swoon
Linkedin: https://www.linkedin.com/in/jenniferfross/
Website: https://www.tasteswoon.com/
CHAPTERS:
00:00 | Introduction
03:39 | A Personal Need Turned Health Revolution
07:14 | Crafting Monk Fruit Syrup from a Mojito Inspiration
09:11 | Home Formulations to Retail Success
10:40 | Swoon's Flavorful Twist on Zero-Sugar Drinks
12:42 | Empowering Women Beyond Appearance
14:27 | Unique Experience Working with Barbie and Mattel
16:10 | Barbie Collaboration: Amplifying Swoon's Impact
18:59 | Customer-Centric Approach: Power of Feedback
23:26 | Pivoting to Refreshing Lemonades and Iced Teas
25:16 | From Pinch Me Moments to Nationwide Recognition
26:59 | Conclusion
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/
Transcribed
14 AUG 2023 · Join host Diana Fryc on the latest episode of Gooder as she interviews Ariel Kaye, the innovative mind behind Parachute, a socially responsible home lifestyle brand based in Los Angeles. Discover Ariel's passion for sustainability and learn how it has been woven into every aspect of Parachute, since it was founded in 2014.
Gain valuable insights into the challenges and rewards of running a direct-to-consumer startup, and explore the keys to building a resilient company culture. Plus, hear about a must-read book that offers practical tips for transforming your living space during COVID. Tune in for an inspiring journey about how Ariel turned her passion for home design into a thriving business with a remarkable social mission.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
QUOTES:
"Giving back is a commitment for brands in the world of consumerism. -” Ariel Kaye
"Unlock the potential of your living space by repurposing and maximizing its functionality, ensuring every corner serves a purpose."- Ariel Kaye
“A mistake can be an opportunity for growth if you choose to learn from it." - Ariel Kaye
KEY TAKEAWAYS:
- Parachute's origins and evolution
- Commitment to social responsibility and sustainability
- Ariel's passion for home design and starting Parachute
- Overcoming challenges in D2C business
- Adapting to external factors and remote work
- Intentional living and space efficiency tips
- Mission to promote safe sleep and reduce carbon emissions
- Lessons from marketing and product development
- Embracing growth and learning in business
ABOUT THE GUEST:
Ariel Kaye
Founder of Parachute
Linkedin: https://www.linkedin.com/in/arielkaye/
Website: https://www.parachutehome.com/
CHAPTERS:
00:00 | Introduction
03:11 | Parachute: Quality and Comfort for Modern Homes
05:35 | Where Design Passion Meets Advertising Expertise
08:11 | Empowered to Start a Business with the Support of Friends
11:31 | Resilience and Success in Early Entrepreneurship
15:59 | Prioritizing Sustainability: Planet and People in Business
17:22 | Parachute's Mission: Making Sleep Safe and Sustainable
20:04 | Maximizing Space for Intentional Living: Book Recommendations
23:12 | Transforming Spaces: The Power of Small Changes
24:35 | From Mistakes to Success: Lessons Learned
27:17 | Navigating Unexpected Challenges and Proudly Leading the Team
30:39 | Founders as Allies: The Power of Support and Inspiration
33:00 | Conclusion
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/
31 JUL 2023 · In this episode of Gooder, host Diana Fryc is joined by Haley Weidenbaum, CEO and co-founder of Everhem, Haley's passion for interior design started as a childhood hobby, and has since blossomed into a full-fledged mission to create homes that make people happy. With a keen eye for impeccable design, a bootstrapping mentality, and a charming positivity, Haley effortlessly infuses California cool with worldly accents.
She values modern functionality while appreciating the styles of the past. Join us as Haley shares her approach to making clients happy, one exquisite design project at a time. Let's dive in!
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
QUOTES:
"Research and development before launch is crucial. It can make a significant difference in your journey." - Haley Weidenbaum
Our goal is to blend functionality and design, creating window treatments that embody both aspects." - Haley Weidenbaum
"Stay away from trends, especially when making significant investments. Opt for choices that will stand the test of time- Haley Weidenbaum
KEY TAKEAWAYS:
- Revolutionizing Window Treatments: Functionality and Design Focus
- Adapting and Thriving in Business Despite Adversity.
- Seamless Installations and Personalized Design Tips
- Everhem's Holistic Design Approach
- Work-Life Balance and Celebration
- Entrepreneurship Lessons: Trials, Errors, and Positive Feedback
- Expanding Reach, Enhancing User Experience
- Marketing Goals and Enhancing Customer Engagement.
- Timeless Approach to Designing Window Treatments.
ABOUT THE GUEST:
Haley Whedenbaum
CEO & CO Founder of Everhem
Linkedin:https://www.linkedin.com/company/thealicegroup/https://www.linkedin.com/in/haley-weidenbaum-85974b12/
Website: https://www.everhem.com/
CHAPTERS:
00:27 | Introduction
03:56 | Revolutionizing Window Treatments: Bridging Design and Tradition
08:22 | Building a Design Business: The Power of Collaboration
10:26 | Passion to Bliss: A Couple's Journey of Discovery
13:02 | Crafting a Vision: From Branding to Building Everhem
14:24 | Navigating with Adaptation and Communication
17:11 | Embracing Parenthood and Entrepreneurship
19:19 | Confidence & Perfection: Elevating Window Treatments Aesthetics
23:02 | Everhem's Hospitality-Inspired Customer Experience
28:35 | Streamlining Fabric Choices for Window Treatments
33:15 | Maximizing Individual Talents in a Partnership
37:28 | From Research to Resilience: Lessons in Entrepreneurship
41:35 | Expanding the Brand: Enhancing Websites and Growing Reach
43:21 | Empowering Women in Design: Elevating Sisters and Industry Peers
46:13 | Outro
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/
17 JUL 2023 · In this episode of Gooder, host Diana Fryc is joined by Michelle Mokone and Mo Mokone, co-founders of Mo's Crib, a sustainable home decor company in South Africa. They discuss how businesses can make a difference in sustainability beyond just recycling. Mo's Crib prides themselves on creating sustainable jobs and taking care of their employees with a wellness initiative and Mindful Fridays. They also share their journey of using recycled PVC pipes for origami decorations, including the challenges of sourcing the material and adhering to industry specifications.
They also talk about their expansion to the US market and their commitment to making all their products environmentally friendly. Tune in to hear more about their inspiring story and sustainable practices.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
QUOTES:
"We take pride in creating sustainable jobs and providing a 50% transportation subsidy for our employees. Our goal is to empower our workforce and uplift the community, leading to positive transformations and economic growth." - Mo Mokone
"The advocacy for environmental awareness by companies is increasingly spreading a message of hope and inspiration. People are now finding solace in businesses that actively contribute towards tackling these pressing issues, fostering a sense of goodwill and positivity."- Michelle Mokone“
Recognizing the trials and tribulations of each other's journeys, we come to appreciate the tremendous efforts and obstacles overcome in attaining our current successes” - Michelle Mokone
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS:
- Sustainable Business Practices
- Prioritizing employee well-being and creating sustainable
- How Mo’s Crib overcame adversity in the waste management industry in Africa
- Successful expansion into the US market led to the growth of their business
- Fostering a healthy work environment for their employees.
- Navigating marketing challenges in a highly competitive market
- Why Mo's Crib's products prioritize environmental sustainability.
- The complex components of PVC pipes present challenges in the recycling process.
- Michelle's contributions to the community exemplify the success of black women
- Rejection of a sustainable basket in South Africa did not deter their determination to explore opportunities in the US market.
ABOUT THE GUEST:
Michelle Mokone & Mo Mokone
CEO/Founder of Mo’s Crib
Linkedin:https://www.linkedin.com/company/thealicegroup/
Website:https://moscrib.com/
CHAPTERS:
00:00 | Introduction
05:19 | Gratitude Overflowing: Appreciating the Thoughtful Gift Basket
07:46 | How Origami Swan Art Took Off as a Thriving Business Venture
11:00 | Reshaping Sustainability: Crafting Origami from Recycled PVC Pipes
15:06 | Weaving Nature's Gifts: Sustainable Baskets from Natural Materials
17:46 | From Rejection to Triumph: Pitching Baskets, Conquering the US Market
21:34 | The Marketplace Game: South Africa's Challenges, America's Opportunities
20:02 | Mo's Crib's Journey from Product Showcase to US Market Infiltration
32:01 | Fulfillment Beyond Profits: Nurturing a Healthy Work Environment
36:52 | Michelle's Inspirational Influence on Entrepreneurship
40:19 | Seeking Inspiration: Explore Creighton Barrel or Target for Unleashing Creativity
41:50 | Outro
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/
Transcribed
3 JUL 2023 · In this episode of Gooder, our host Diana Fryc engages in a captivating conversation with Holly Snyder, an accomplished senior culinary product developer at Amazon, renowned for her extensive expertise leading consumer research and development teams. Holly shares her remarkable journey, starting from her hands-on experience working on the line and in pastry at the prestigious Stars restaurant. She takes us through her entrepreneurial venture of creating a line of frozen meals for two, showcasing her innovation and culinary prowess.
The discussion delves into the challenges faced by women in the male-dominated food manufacturing industry, emphasizing the importance of asserting oneself and asking insightful questions. She also reflects on the profound impact of the 2008 financial crisis on her and her colleagues. Tune in for illuminating insights on the food business, branding, and leadership.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
QUOTES:
"The exhilaration, the rush of energy, it's truly incredible. You form this unique, sometimes dysfunctional, but tightly-knit family. Through thick and thin, you're united, and that feeling is simply unparalleled."- Holly Synder
"It's remarkable to see that even now, there's nothing in the market that truly compares to the revolutionary nature you’ve created in the freezer aisle." - Diana Fryc
“Our journey led us in creating frozen meals that became a nationwide sensation, exceeding all expectations."" - Holly Snyder
KEY TAKEAWAYS:
- Epiphany after bankruptcy and desire for stability
- Acknowledgement of Food Insecurity Issues
- The Impact of the 2008 Financial Crisis
- Overcoming USDA inspection requirements and regulations
- Empowering Women in the Food Manufacturing Industry
- Embracing Curiosity and New Experiences
- Importance of Loving What You Do
- Passion and Purpose: Navigating Career Paths with Fulfillment
- The Power of Love and Fulfillment in Professional Journeys
- Lessons Learned: Insights and Personal Growth from Holly's Journey
- Resilience: Overcoming Obstacles on the Path to Success
- Thriving in the Culinary World: Determination and Hard Work Unveiled
ABOUT THE GUEST:
Holly Snyder
Senior Culinary Product Developer at Amazon
Linkedin: https://www.linkedin.com/in/hollyce-snyder-8a85b05/
CHAPTERS:
00:00 | Introduction
00:26 | Unveiling Culinary Brilliance with Holly Snyder
05:49 | From Artistry to Culinary Passion
13:01 | Lessons from Prominent Restaurants
16:25 | Behind the Scenes: The Hidden Complexity of Pastry Chefs
19:40 | Navigating the Housing Crisis and Startup Life
20:59 | Discovering Stability in the Midst of Financial Crisis
25:51 | Nurturing Compassion: Supporting Children Through Food Insecurity
31:49 | Entrepreneurial Strategies: Mastering the USDA with Private Label Meals
36:04 | Empowering Women in Food Manufacturing: Securing a Seat at the Table
38:52 | Making a Difference: Honoring Leaders in Food Insecurity Relief
41:52 | Outro
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/
Transcribed
19 JUN 2023 · In this episode of Gooder, we hear from Margaret Wishingrad, the CEO and Co-Founder of Three Wishes Cereal, a company that created a truly healthy cereal alternative made with nutritious and protein-dense ingredients like chickpeas and pea protein. Margaret shares her journey of starting this emerging brand and overcoming technical barriers to create a product that resonates with retailers and consumers alike. We also learn about her unique relationship with her business partner, who is also her life partner and best friend, and how they maintain a healthy work-life balance.
Join us to learn from Margaret's experiences about securing facings and slots in retailers, building brand loyalty, and surrounding yourself with great people who share your values.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
QUOTES:
"We often reflect on the countless pounds of cereal we experimented with before finding the product that made it to market. That's the essence of the process — a journey of trial and error." - Margaret Wishingrad
"When your message resonates consistently with customers, consumers, buyers, distributors, and beyond, you know you've truly mastered it." — Diana Fryc
"The freedom to work from home grants me the joy of being there for my kids as they come home from school. Welcoming them into the dining room while I continue to work is a priceless experience." — Margaret Wishingrad
KEY TAKEAWAYS:
- The Success Story of an Emerging Brand
- Crafting a Compelling Narrative to Secure Retail Space
- Navigating the Competitive Landscape for Retail Facings
- Overcoming Technical Challenges in Developing a Healthy Cereal Alternative
- Collaboration with a Food Scientist: Breaking Barriers
- Testing the Final Product: A Toddler's Approval
- Launch Strategy and Considerations for Success
- Identifying the Gap: Lack of Healthy Cereal Options
- Leveraging Data to Win Over Retailers
- Balancing Marriage and Partnership Outside of Business
- Surrounding Oneself with Positivity and Like-Minded Individuals
- Synergies in Business Relationships
ABOUT THE GUEST:
Margaret Wishingrad
CEO/Co-Founder of Three Wishes
Linkedin: https://www.linkedin.com/company/three-wishes-cereal/
Website: https://threewishescereal.com/
CHAPTERS:
00:00 | Introduction
04:35 | Food as Medicine: A Journey to Mindful Parenting
09:04 | Journey to Creating Innovative Cereal
12:57 | Building a CPG brand through retail strategy
16:50 | Strategic Innovations: Balancing Growth and Consumer Satisfaction
18:10 | Entrepreneurship in Pajamas: A Flexible Journey to Success
21:16 | Thriving in the Mess: Embracing Chaos and Growth
23:17 | Married Entrepreneurs: Fighting Fast and Succeeding Together
27:22 | Love, Entrepreneurship, and Never-ending Celebration
32:16 | Building Trust and Excitement: Creating a Fun Household Brand
33:25 | Female Founders Revolutionizing Industries with Purpose
34:55 | Outro
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/
Transcribed
5 JUN 2023 · In this episode of Gooder, host Diana Fryc welcomes guests Tori Thain Gioia and Alex Taylor, the co-founders and co-CEOs of Perelel, a company specializing in doctor-approved nutritional supplements for women in their reproductive stage. Tori was inspired to initiate Perelel following her daughter's birth with a cleft lip, an event which led her to understand the link between this condition and nutrition. Driven by the absence of trustworthy nutritional guidance for expectant mothers, Tori, along with her team, strives to provide reliable information and quality products to enhance women's health. Diana engages in a conversation with Tori about the complexities of the supplement industry and the critical role of earning customer trust.
QUOTES:
Embracing a holistic perspective, we shape our products and content based on insights from diverse experts – maternal fetal medicine specialists, naturopaths, reproductive psychiatrists, and nutritionists – to meet the diverse needs of women - Alex Taylor
What truly inspires us each day is the mission to foster a world where women are healthier, well-supported, and where moms and babies thrive with happiness and wellness" - Tori Thain Gioia
"Taking a sophisticated approach to supplementation can help fill the gaps and bring balance where it is needed." - Diana Fryc
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS:
- Addressing challenges for women balancing career and reproduction
- Urgent need for better research, advocacy, and doctor-approved products
- Dissatisfaction with current products for millennial moms
- Discovering link between pregnancy nutrition and cleft lip
- Lack of reliable information on nutrition during pregnancy
- Importance of doctor-developed vitamin routines
- Focus on quality and dosage in supplements
- Validation from Top OB and maternal fetal medicine experts
- The Essence of Trust: Perelel’s Core Mission
ABOUT THE GUEST:
Alex Taylor & Tori Thain Gioia
CEO/Founder of Perelel
Linkedin: https://www.linkedin.com/company/perelel/
Website:https://perelelhealth.com/
CHAPTERS:
00:00 | Introduction
02:28 | Unveiling the Inspiration behind Perelel
05:25 | Frustration to Inspiration: Building a Better Path for Millennial Moms
09:41 | OB validates need for new maternal product line
13:36 | Empowering Women through Skill and Purpose
15:43 | Entrepreneurs Face Challenges in Supplement Industry Expansion
19:35 | Reshaping Medical Knowledge for Equality
20:08 | Supporting women's health during peak years
25:56 | The Impact of Built-in Brand Credibility at Perelel
29:18 | Emphasizing Brand Reliability Over Celebrity Influence
33:11 | Mission-Driven Brands Advocating for Women Leaders
34:04 | Conclusion
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/
Transcribed
22 MAY 2023 · In this episode of Gooder, host Diana Fryc engages in a conversation with Sarah Wallace, the founder and CEO of The Good Bean and CEO of Beanitos. They delve into the inception of The Good Bean and the unique challenges faced in introducing a new category of legume-based snacks. Sarah shares her valuable insights from her extensive experience in the natural and specialty foods industry, offering guidance to emerging brands, emphasizing the significance of cultivating customer loyalty and adopting a deliberate approach to growth. They explore the significance of multiculturalism in the realm of food and cooking, and the rising demand for authentic and diverse brands.
QUOTES:
When you're launching a new brand, you have to be willing to take risks and carve out a new space in the market. It's not always easy, but it can be incredibly rewarding to be a trailblazer and create a category that didn't exist before." - Sarah
Traditional cooking is a way to learn about and appreciate culture and history. By offering authentic ingredients to immigrant communities, multicultural brands are innovating in the food industry and helping to advance diversity and access to more authentic cuisine." - Sarah
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS:
- Cost Reduction and Advancements in Technology in Podcasting
- Cultural Differences in Food Preferences and Pride in India and Central Europe
- Sustainable Strategies for Business Growth
- Authenticity and Sustainability in Food Brands
- The Good Bean's Plant-Based Mission
- Challenges in Branding and Market Placement
- Multiculturalism in Food Products
- Empowering BIPOC Founders and CEOs in the Natural Products Industry
- Spices and Ingredient Diversity
- Branding and Celebrating Asian Heritage
ABOUT THE GUEST:
Sarah Wallace
CEO/Founder of The Good Bean & Beanitos
Linkedin: https://www.linkedin.com/in/sarahwallace/
The Good Bean: https://www.linkedin.com/company/the-good-bean/
CHAPTERS:
00:00 | Introduction
03:38 | Revolutionizing the Snack Industry: The Good Bean Founder's Story
08:27 | The Future of Multicultural Cuisine in America's Kitchen
14:06 | Creating a New Snack Category: The Journey of Roasted Chickpeas
18:56 | The Podcasting Revolution: From Expense to Accessibility
21:57 | Exploring India's Culinary Fusion: Embracing Curiosity and Spice
24:23 | Merging for Sustainability: Transforming the Snack Industry One Bean at a Time
31:05 | Included: Amplifying BIPOC Founders in the Natural Products Industry
39:25 | Unveiling the Exciting Japanese Bean Snack
44:05 | Exploring the Enchanting World of Spice Merchants
46:54 | Conclusion
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/
After spending 20 years working in the food, beverage & wellness industry I’ve created this podcast to introduce you to the powerhouse women who have found success on every level....
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After spending 20 years working in the food, beverage & wellness industry I’ve created this podcast to introduce you to the powerhouse women who have found success on every level. My goal is to give you direct access to their insights and expertise in order to help you make your business ”Gooder”.
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Information
| Author | Heartcast Media |
| Organization | Molly Ruland |
| Categories | Marketing , Management , Careers |
| Website | www.spreaker.com |
| - |
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