Contacts
Info
The Performance+ Podcast by M+C Saatchi Performance is your monthly download on what’s new, noisy, and worth knowing in digital marketing. Each episode picks one hot topic, from AI and...
show more
The Performance+ Podcast by M+C Saatchi Performance is your monthly download on what’s new, noisy, and worth knowing in digital marketing. Each episode picks one hot topic, from AI and app growth to media, measurement, and creativity, and unpacks it with industry experts so marketers know what’s changing, why it matters, and what to do next.
show less
Episodes & Posts
Episodes
Posts
29 SEP 2026 · ChatGPT ads may have started the conversation, but they’re only one part of a much bigger shift. In Episode 3 of the Performance+ Podcast by M+C Saatchi Performance, Senior Search & Social Manager Zuber Alim sits down with Senior Programmatic Manager Emil Dewy to explore the emerging LLM advertising landscape, from how ads inside ChatGPT differ from search to the growing importance of semantic relevance, new buying and measurement models, and what all of this could mean for brands as advertising starts moving beyond traditional platforms.
25 MAY 2026 · Connected TV is having a major moment, but is it all hype or is it becoming a real performance channel? In this episode, Megan Price, Director, Programmatic Strategy and Planning at M+C Saatchi Performance, speaks with Mark Raymond Dela Cruz, Associate Director, Ad Operations APAC at Smadex, about how CTV is evolving beyond awareness into a full-funnel media opportunity. They unpack second-screen behaviour, programmatic buying, measurement challenges, app growth, and the future of interactive and shoppable ads, while sharing what brands need to get right before adding CTV to the media mix.
15 MAY 2026 · Product ads have entered the chat. In this episode, Zuber Alim, Senior Manager, Search & Social, and Chris Khan, Director, Search & Social at M+C Saatchi Performance, unpack ChatGPT’s U.S. product ad trial and what it means for marketers, from user trust and measurement to how brands can show up in AI-powered answers.
The Performance+ Podcast by M+C Saatchi Performance is your monthly download on what’s new, noisy, and worth knowing in digital marketing. Each episode picks one hot topic, from AI and...
show more
The Performance+ Podcast by M+C Saatchi Performance is your monthly download on what’s new, noisy, and worth knowing in digital marketing. Each episode picks one hot topic, from AI and app growth to media, measurement, and creativity, and unpacks it with industry experts so marketers know what’s changing, why it matters, and what to do next.
show less
Information
| Author | M+C Saatchi Performance |
| Organization | M+C Saatchi Performance |
| Categories | Marketing |
| Website | www.spreaker.com |
| - |
Copyright 2026 - Spreaker Inc. an iHeartMedia Company
