27 AUG 2026 · Do you know your archetypes?What is really underneath your addiction?
In this episode, I break down the hidden patterns that can sit beneath alcohol addiction, substance use and compulsive behaviours — and why simply trying to “stop” often misses the deeper reason the behaviour keeps coming back.
You’ll learn about the seven archetypes I use in my work: the Achiever, Controller, Avoider, Connector, Reward Seeker, Hyper-Independent and Pleaser. Each one is driven by different unmet needs, nervous system patterns, learned beliefs and protective strategies.
We’ll explore how addiction can become a way to create relief, connection, reward, certainty, escape, autonomy, approval or emotional safety — and why understanding the function of the behaviour can completely change the way you approach recovery.
This episode also explains the neuroscience behind addictive patterns, including reinforcement learning, dopamine, nervous system conditioning, predictive processing and neuroplasticity — and why your brain can keep reaching for a behaviour even when you consciously know it’s hurting you.
If you’ve ever asked yourself:
“Why do I keep doing this when I know better?”
“Why do I still crave alcohol even when I want to stop?”
“Why does willpower never seem to be enough?”
“What am I actually trying to get from this behaviour?”
This episode will help you start answering those questions.
Listen to the end to identify which archetype may be driving your addictive behaviour — and comment with the one you recognise most.
If you want help identifying your own archetypes, unmet needs, beliefs and nervous system patterns, and are ready to do the work to transform your life you can book a free call with me 👇👇👇👇 https://www.rewiredrecovery.co/free-discovery-call
Topics covered:Alcohol addiction, addiction recovery, sobriety, alcohol cravings, substance use, addictive behaviour, binge drinking, nervous system regulation, trauma-informed recovery, neuroscience of addiction, dopamine and addiction, neuroplasticity, subconscious beliefs, unmet needs, emotional regulation, people pleasing, perfectionism, attachment, anxiety, avoidance, compulsive behaviour and rewiring addictive patterns.