30 JAN 2024 · B2B Content Engine Show Ep.1 Join our host, Jake Zimny on the first episode of the B2B Content Engine Show as he invites Peter Caputa, CEO of Databox - a business analytics platform that monitors and reports your company's performance. Peter discusses how B2B marketers can turn data-driven insights into stories that resonate with their ideal clients, why hosting podcasts is more effective than creating case studies, and how to successfully market to marketers. The conversation delves into the role of tools, AI, and automation in the process of converting data insights into B2B Content Engine. Timestamps: 00:00 Introduction to the B2B Content Engine Show 00:16 Guest Introduction: Peter Caputa, CEO of Databox 00:46 Understanding Databox: A Business Analytics Platform 01:20 The Power of Data-Driven Insights in B2B Marketing 01:51 Turning Insights into Stories that Resonate with Clients 02:26 The Importance of Client-Driven Content 08:15 The Role of B2B Podcasts in Networking and Sales 08:39 Why Podcasts are Better than Case Studies 13:03 The Power of Building in Public 17:15 The Role of Sales Reps in Content Creation 23:58 The Impact of Bi-Weekly Ask Me Anything Sessions 24:56 The Power of Inbound Marketing 25:11 The Problem with Traditional Marketing Metrics 25:31 Dark Social and Self-Reported Attribution 26:41 The Importance of Social Engagement 28:21 The Value of Podcasts in Marketing 29:21 The Rise of Video Marketing 32:19 The Power of Collaborative Growth 35:33 The Role of Tools and AI in Content Creation 40:35 The Efficiency of Small Content Teams 47:13 The Future of Content Marketing 48:18 Closing Remarks and Contact Information Follow us on LinkedIn: https://www.linkedin.com/in/pc4media/ https://www.linkedin.com/in/jakezimny/