B2B Content Engine Show Ep.1

Join our host, Jake Zimny on the first episode of the B2B Content Engine Show as he invites Peter Caputa, CEO of Databox - a business analytics platform that monitors and reports your company's performance.

Peter discusses how B2B marketers can turn data-driven insights into stories that resonate with their ideal clients, why hosting podcasts is more effective than creating case studies, and how to successfully market to marketers.

The conversation delves into the role of tools, AI, and automation in the process of converting data insights into B2B Content Engine.

Timestamps:

00:00 Introduction to the B2B Content Engine Show
00:16 Guest Introduction: Peter Caputa, CEO of Databox
00:46 Understanding Databox: A Business Analytics Platform
01:20 The Power of Data-Driven Insights in B2B Marketing
01:51 Turning Insights into Stories that Resonate with Clients
02:26 The Importance of Client-Driven Content
08:15 The Role of B2B Podcasts in Networking and Sales
08:39 Why Podcasts are Better than Case Studies
13:03 The Power of Building in Public
17:15 The Role of Sales Reps in Content Creation
23:58 The Impact of Bi-Weekly Ask Me Anything Sessions
24:56 The Power of Inbound Marketing
25:11 The Problem with Traditional Marketing Metrics
25:31 Dark Social and Self-Reported Attribution
26:41 The Importance of Social Engagement
28:21 The Value of Podcasts in Marketing
29:21 The Rise of Video Marketing
32:19 The Power of Collaborative Growth
35:33 The Role of Tools and AI in Content Creation
40:35 The Efficiency of Small Content Teams
47:13 The Future of Content Marketing
48:18 Closing Remarks and Contact Information

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