Using the Efficient Frontier Theory in Retail Pricing
Aug 8, 2019 ·
4m 8s
In retail, you’re managing a portfolio of products. Instead of an investment decision, however, it is a pricing decision of how much you will be investing into each product to...
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In retail, you’re managing a portfolio of products. Instead of an investment decision, however, it is a pricing decision of how much you will be investing into each product to lower the price. Markowitz's Efficient Frontier allows you to boil that pricing decision down into 2 dimensions – Price Image and Profit Goals. Listen to how you can make the tradeoff in retail pricing – where you have to manage thousands of pricing decisions to achieve your desired return.
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| Author | Marielle Fong |
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