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Small Business Marketing Strategy and Budgeting Framework #101

Aug 22, 2026 · 45m 56s
Small Business Marketing Strategy and Budgeting Framework #101
Description

Discover how small businesses can build effective marketing strategies without relying on oversized budgets. In this episode, we explore the SOSTAC and RACE frameworks, SWOT analysis, strategic marketing budgeting, customer...

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Discover how small businesses can build effective marketing strategies without relying on oversized budgets. In this episode, we explore the SOSTAC and RACE frameworks, SWOT analysis, strategic marketing budgeting, customer journey planning, KPI tracking, and ROI measurement. Learn how to align marketing activities with broader business objectives, allocate resources across digital and traditional channels, evaluate performance, and create a disciplined roadmap for sustainable growth.

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Author Julia tamn
Organization Julia tamn
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