Marla Kaplowitz has spent a long career at ad agencies…. And now as CEO of the 4A's (American Association of Advertising Agencies), she is helping her members navigate the constantly changing agency world. She sees her role as ensuring that agencies remain relevant, compete successfully, and have the resources to flourish.

Today, she anticipates how events in 2024 will impact the business, interprets the milestones of the past year, and shares several insights from critical 4A's research and recent reports as the business moves forward.