As brands across the country scale back or scrap their DEI initiatives, it’s time to ask: what happened to the values they claimed to stand for? In this short solo episode, we examine the wave of corporate rollbacks on diversity, equity, and inclusion—from Target and Amazon to McDonald’s and Coca-Cola—and what these choices say about brand integrity.

We’ll dig into:

• Why DEI isn’t a “nice-to-have,” but a business imperative
• The backlash companies like Target are facing from consumers and investors alike
• How younger, more diverse audiences are demanding more from brands
• Why retreating from DEI can cost you both brand equity and customer loyalty

Brought to you by Mekanism.