How to Build a High-Performing Marketing Team

Jun 27, 2023 · 28m 35s
How to Build a High-Performing Marketing Team
Description

1,100 marketers were asked if they’d recommend working in their own marketing department to a friend or colleague. The results were a definitive "no.” Clearly, marketing teams need a rebrand....

show more
1,100 marketers were asked if they’d recommend working in their own marketing department to a friend or colleague. The results were a definitive "no.” Clearly, marketing teams need a rebrand.

Results were better among the 11% of companies the researchers identified as “winning marketing organizations” based on sales and profit growth, implying a relationship between a healthy workplace and teams that achieve success. In this episode, Elena, Rob, and Angela explore why marketing has an image problem in the first place, how bad it is, and strategies leaders can use for successful marketing team management such as fostering clarity, aligning marketing efforts with business goals, and investing in team building.

Topics covered:
  • [01:30] Reviewing marketing’s image problem
  • [06:30] Why individual achievement doesn’t translate to management skills
  • [09:30] What does a high-performing team look like?
  • [13:00] Why brand and performance should be separate teams
  • [16:30] The importance of clarifying who owns business growth
  • [20:00] The benefits of investing in learning and coaching












To learn more, visit marketingarchitects.com/podcast.






Resources:
2023 MarketingWeek Article

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
show less
Information
Author Marketing Architects
Organization Aiyanna
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search