How a PC assembling company became a game changer in the industry? | Alienware
Sep 16, 2021 ·
5m 39s
Ask any gamer - "which gaming PC do they have or want to have?" the answer would be "Alienware". That's quite a powerful sentiment that Alienware has earned it from...
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Ask any gamer - "which gaming PC do they have or want to have?" the answer would be "Alienware". That's quite a powerful sentiment that Alienware has earned it from their target audience. 3 pillars of this huge success are: 1. Strong Understanding of Buyer Persona 2. Creating a Niche through Branding 3. Strategic collaboration to grow (P.S. Hire Your Weakness)
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| Author | Aditi Syal |
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