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Sales & Marketing Stories by Concurate.

  • Chipotle's "Back to the Start" Campaign

    4 DEC 2023 · Don't miss out on this unique opportunity to glean actionable strategies from one of the most iconic campaigns in recent history- "Chipotle's Back to the Start Campaign"
    3m 10s
  • I'm Lovin It, are you?

    29 NOV 2023 · In this episode, we delve into how McDonald's transformed its fortunes through the iconic "I'm Lovin' It" campaign. Learn valuable lessons about audience adaptation, effective communication, and the power of relevance in marketing.
    3m 14s
  • Do you dunk your Oreos in the dark?

    21 NOV 2023 · As we unravel the story behind Oreo's iconic "Dunk in the Dark" tweet in this podcast, discover the power of real-time marketing, and the hidden truths behind viral moments.
    3m 4s
  • MasterCard's "Priceless" Campaign

    17 NOV 2023 · In this episode, discover how Mastercard transformed everyday purchases into priceless surprises, emphasizing the power of rewards, inclusivity, and simplicity in marketing.
    2m 35s
  • Red Bull Really Gives You Wings!

    15 NOV 2023 · The iconic campaign we're discussing today saw daredevil Felix Baumgartner make a record-setting jump from the edge of space, and we'll explore how it became a marketing phenomenon that captured the world's attention. Tune in to learn how Red Bull's Stratos Jump pushed the boundaries of marketing and left a lasting impact.
    3m 19s
  • Breaking Down BMW's Hire Campaign

    10 NOV 2023 · In this episode, we explore BMW's game-changing "The Hire" campaign from the 2000s, discovering how captivating narratives and outstanding content can make all the difference. Tune in now!
    3m 11s
  • Decoding Lays' Claim to Fame

    7 NOV 2023 · In this episode, we discuss the potency of Community Engagement for successful marketing and understand how comprehending your audience, tapping into their passions, and creating a platform where they feel heard and valued is secret sauce behind your next breajthrough!
    3m 6s
  • The Beauty of Dove's "Real- Beauty" Campaign

    3 NOV 2023 · Explore the Dove "Real Beauty" campaign in this podcast, as we dive into how Dove challenged beauty standards and inspired self-acceptance. Discover the impact of authenticity in marketing, the power of daring to be different, and the potential for positive change.
    3m 57s
  • Costco - Treasure Hunt Retail Psychology - A Must Listen Story

    4 JAN 2023 · In today's episode I have shared how Costco - a major retail chain in America with 875 stores and 275000+ employees manages to keep buyers longer in their stores and buy more from them. It's called treasure hunt retail psychology. Happiness for me is to bring you interesting sales and marketing stories that stimulate your brains to generate awesome ideas for your business.
    9m 1s
  • If it's not Crazy, it doesn't go Viral - "Dish Washing Liquid For Men", What's Say!

    19 DEC 2022 · If it's not crazy, it won't go viral. If it doesn't question the common belief, people won't pay attention to it. Let's draw some inspiration from this creative marketing campaign from Vim.
    2m 45s

Sales Stories: We from Concurate bring you tiny sales and marketing lessons in the form of short stories. After all who does not like listening to stories? If you are...

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Sales Stories: We from Concurate bring you tiny sales and marketing lessons in the form of short stories. After all who does not like listening to stories?

If you are facing any challenges in growing your business reach out to us on aditi.syal@concurate.com
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