Episode 9: Creating world class experiences with Catherine Carlson of the Philadelphia Eagles
Dec 14, 2021 ·
29m 38s
Catherine Carlson is the Chief Revenue Officer for the NFL’s Philadelphia Eagles. She is the point person tasked with driving revenue for the team through new sponsorship, media and premium...
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Catherine Carlson is the Chief Revenue Officer for the NFL’s Philadelphia Eagles. She is the point person tasked with driving revenue for the team through new sponsorship, media and premium opportunities.
In this episode, Catherine discusses how great storytelling is the difference maker for brand partnerships…. Why teams should strive to create world class experiences for their fans... a la the Disney Way… why networking BEFORE you need help is key to success in the sports business and… she shares the story of how she established credibility early on in her career as the only woman in the room...
This podcast is produced by WINS.media, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment, and the greater media. To learn more about WINS, visit https://www.wins.media.
show less
In this episode, Catherine discusses how great storytelling is the difference maker for brand partnerships…. Why teams should strive to create world class experiences for their fans... a la the Disney Way… why networking BEFORE you need help is key to success in the sports business and… she shares the story of how she established credibility early on in her career as the only woman in the room...
This podcast is produced by WINS.media, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment, and the greater media. To learn more about WINS, visit https://www.wins.media.
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