26 APR 2024 · When it comes to building your personal brand through thought leadership, articles, podcasts and media interviews, everyone asks the same question: What am I going to say? And this is hard, because when you spend decades working for other people inside bigger companies, you are taught to communicate a certain way. I know this isn't what you want to hear, but to start building your personal brand, you have to be yourself, talk more like you would with your friends, and less like you would in the boardroom. You have to get comfortable with leaving your corporate training at the door and letting your own personality shine. On this episode, I talk about the importance of finding your own voice and using it — at first in small ways, like on LinkedIn. I give you an example of how to share a job announcement in a way that feels real and authentic to you, but also showcases your unique expertise and begins to build your personal brand. I hope you enjoy this episode. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, dear friends, is the whole point. Grab my https://wins.myflodesk.com/linkedinguide. Learn about my services at https://www.amiesheridan.com/. Book Office Hours: https://www.amiesheridan.com/services Find and follow me on socials. LinkedIn: https://www.amiesheridan.com/services Instagram: https://www.amiesheridan.com/services

5 APR 2024 · In last week’s episode, I interviewed Elizabeth Eichhorn, a former business coach of mine and fellow entrepreneur. I brought Elizabeth onto the show to share the story of her first business and talk about some of the big moves she made along the way that led her to where she is today. What I didn’t know going into the chat was that Elizabeth’s first business, Mary Lee Cookies, an early player in the Gluten Free food business – actually failed. And I’m not sure Elizabeth was planning to share that with me on her episode… but she did, and she found the courage to be real about it. What happened after Elizabeth shared these details was quite magical… The story of her failed business generated emotion… She dug deeper. She spoke of the reality of her personal life at the time… And she talked about the deep sense of loneliness she felt even as she was on the brink of success. Women in business, does this resonate? Sharing only the good parts of your story sounds like the right thing to do to make people buy into whatever it is you are selling… products, services, a promotion, a new role… and I can tell you this: while it definitely feels SAFER to stash away all the less magical moments… it is those ugly parts of your story that you actually NEED to share in order to connect with people. People want real. They want to know what really happened. And what you did next? And how that felt? That is what good storytelling is all about. It turns out that a lot of the time, the ugly parts are what make your story beautiful. In this episode, I’m going to dive deeper into my interview with Elizabeth Eichhorn and talk about some of the GEMS from her story. I hope you enjoy this episode. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, dear friends, is the whole point. Grab my Guide to Building Your Personal Brand on LinkedIn: https://wins.myflodesk.com/linkedinguide Learn about my services at https://www.amiesheridan.com/. Book Office Hours: https://www.amiesheridan.com/services Find and follow me on socials. LinkedIn: https://www.amiesheridan.com/services Instagram: https://www.amiesheridan.com/services

22 MAR 2024 · As an entrepreneur, you probably LOVE your business. You may be SO in love with it… SO obsessed with it... that you’re missing the signs and signals telling you you’re headed for a breakdown. When things start to fall apart around you… how do you regain your balance without losing EVERYTHING?  In this interview with Elizabeth Eichhorn, serial entrepreneur, business coach and leader of the Slow Business Retreat, we go to ALL the places as she shares the story of her first failed business and delivers her sage advice for entrepreneurs looking for balance, fulfillment and profit. Spoiler alert: Even if you walk away from your business… Even if you take leave or shut down completely… you will not lose everything. You’ll retain the knowledge and the experience and carry them with you to the next thing… and the next thing… and every business you build after that. Trust me. Failure is only temporary. It is a simple hurdle in a much greater success story... and we have Elizabeth's story to prove it.  Grab yourself a warm beverage... coffee, tea, or if you're feeling adventurous... a mug of hot water... ;) and get cozy with Elizabeth and I on this episode of The WINS Podcast. I hope you enjoy this episode. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, dear friends, is the whole point. Connect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabeth-eichhorn/ Check out Elizabeth's website: https://www.elizabethcolliereichhorn.com/ Learn more about the Slow Business Retreat: https://www.maggiegentry.com/slow-business-retreat  Learn about my work at https://www.amiesheridan.com/. Grab my Guide to Building Your Personal Brand on LinkedIn: https://wins.myflodesk.com/linkedinguide Check out my services: https://www.amiesheridan.com/services Book Office Hours: https://www.amiesheridan.com/services Find and follow me on socials. LinkedIn: https://www.amiesheridan.com/services Instagram: https://www.amiesheridan.com/services

8 MAR 2024 · When it comes to sharing your story and building your personal brand, you’re probably wondering how and where to start. I can tell you from experience that there is no one size fits all approach. BUT. In all my years as an entrepreneur, there has been one channel that stands out from the others… a platform that many people overlook where I have found MOST of my clients. I’m talking about a little place called LinkedIn. In this episode, I dive into the power of building your personal brand on LinkedIn. I share my approach to optimizing your profile and give you actionable tips on how to start leveraging LinkedIn for success... from the basics to the extras. BONUS CONTENT After years of elevating the visibility of myself and my clients on LinkedIn, I created a free, info-packed resource to educate and empower others to do the same.    https://wins.myflodesk.com/linkedinguide gives you all the information you need to start building your brand and sharing your stories on this incredibly powerful platform. Grab the guide here: https://wins.myflodesk.com/linkedinguide  You're welcome! 😁 I hope you enjoy this episode. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, friends, is the whole point. Learn about my work at https://www.amiesheridan.com. Check out my services: https://www.amiesheridan.com/services Book Office Hours: https://www.amiesheridan.com/services Read https://www.amiesheridan.com/articles/2020/7/7/how-to-connect-with-your-prospects-on-linkedin-and-how-not-to-blow-it Find and follow me on socials. LinkedIn: https://www.amiesheridan.com/services Instagram: https://www.amiesheridan.com/services

29 FEB 2024 · Sharing your stories requires confidence… publishing an article, doing an interview, delivering a keynote. But what about when you’re just getting started? When you’re doing something for the very first time? How do you find the confidence to do the thing when you’ve never done it before? Let me give you a hint… it has two syllables and starts with the same letter as confidence. In this episode, I dive deeper into my interview with Emily Jaenson and talk about the tactics she used to cultivate confidence when she pitched and crushed her very first keynote then went on to make it a constant revenue stream. I hope you enjoy this episode. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, friends, is the whole point. Learn about my work at https://www.amiesheridan.com. Are you using LinkedIn to build your personal brand? Girl, https://wins.myflodesk.com/ and get started now. Check out my Services: https://www.amiesheridan.com/services Book Office Hours: https://www.amiesheridan.com/services Find and follow me on socials. Instagram: https://www.amiesheridan.com/services LinkedIn: https://www.amiesheridan.com/services Grab a copy of https://www.amazon.com/Successful-Speaker-Booking-Building-Platform/dp/0801094089 (as mentioned in this episode).

22 FEB 2024 · Women in business: Is public speaking a real way to generate real revenue? Girl, let me tell you. Emily Jaenson is a sports business executive turned in-demand keynote speaker who coaches corporate leaders up on how to crush it with confidence. Would you believe me if I told you that within the first year of delivering her first keynote, Emily now brings in up to $10,000 PER TALK? So, yes, the revenue is real, and after listening to this episode, you’ll not only have Emily’s story to prove it, but you’ll have her nuggets of advice on how you can do it too. Are you ready to hear this story? Let’s go. I hope you enjoy this episode. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, friends, is the whole point. Learn about my work at https://www.amiesheridan.com. Are you using LinkedIn to build your personal brand? Girl, https://wins.myflodesk.com/ and get started now. Check out my Services: https://www.amiesheridan.com/services Book Office Hours: https://www.amiesheridan.com/services Find and follow me on socials. Instagram: https://www.amiesheridan.com/services LinkedIn: https://www.amiesheridan.com/services Connect with Emily Jaenson here, here and here. IG: @emilyjaenson LinkedIn: https://www.linkedin.com/in/emilyjaenson/ Website: https://www.emilyjaenson.com Watch the TEDx Talk that launched Emily's speaking career: https://www.youtube.com/watch?v=IitIl2C3Iy8

15 FEB 2024 · I recently had the pleasure of sitting down with Emily Jaenson, host of the Leadership is Female podcast, to talk about my work. This was a really fun conversation that went to a lot of great places, like playoff baseball and the art of self promotion. In this episode, Emily and I talk through the common scenario / hurdle of sharing your wins; specifically, how to craft a post for LinkedIn about an award or accolade you've received. Yes, there is an art to this, and it's worth listening to this episode if only to understand the WHY behind sharing your wins and the HOW to do it effectively. I hope you enjoy this episode. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, friends, is the whole point. Learn about my work at https://www.amiesheridan.com/. Get the Present to WIN on LinkedIn Guide: https://wins.myflodesk.com/ Check out my Services: https://www.amiesheridan.com/services Book Office Hours: https://www.amiesheridan.com/services Find and follow me on socials. Instagram: https://www.amiesheridan.com/services LinkedIn: https://www.amiesheridan.com/services

8 FEB 2024 · When you google yourself, what comes up? Is it an accurate reflection of who you are, what you’ve accomplished and where you want to go with your career? If you’re a business owner, are your search results working for you? Or are they hardly working? In this episode of the WINS podcast, we’re going to dig into why sharing your stories is so incredibly important to building and elevating your personal brand across the media. Here's a little sneak peek of what's inside. Sharing your stories on your personal channels and with the media: - Gives scrollers, readers and listeners a sense of who you are and what you stand for - Makes you more visible and more highly ranked on search engines like Google - Brings potential customers and business prospects into your marketing funnel much quicker.. I hope you enjoy this episode. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, friends, is the whole point. Learn about my work at https://www.amiesheridan.com. Get the Present to WIN on LinkedIn Guide: https://wins.myflodesk.com/ Listen to my Interview with Emily Jaenson on https://open.spotify.com/episode/5U1AOL7b7GWAb3D5FSSxok Check out my Services: https://www.amiesheridan.com/services Book Office Hours: https://www.amiesheridan.com/services Find and follow me on socials. Instagram: https://www.amiesheridan.com/services LinkedIn: https://www.amiesheridan.com/services

31 JAN 2024 · I'm kicking off season four of the WINS podcast with my first ever solo episode. Eek! I've interviewed hundreds of people in my career as a writer and executive publicist, but I have never once shared my story on this podcast. That changes now. Listen to this episode to learn how I got my start as a writer after spending a decade working in the sports business. The journey wasn't easy. There were a lot of bumps, but I got there, and I'm still learning and growing in a world where content is queen. It was never clear to me exactly how I would start a business, but I ALWAYS knew it was something I wanted. Sometimes the universe shows up in strange ways to put you on the path that you were always meant to be on. This, combined with a whole lot of hustle, has certainly been the case for me. I hope you enjoy this episode. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, friends, is the whole point. Learn about me and the services I provide to women in business at https://www.amiesheridan.com. Get the Guide: Present to WIN on LinkedIn, The Ultimate Guide: https://wins.myflodesk.com/ Check out my Services: https://www.amiesheridan.com/services Book Office Hours: https://www.amiesheridan.com/services Find and follow me on socials. Instagram: https://www.amiesheridan.com/services LinkedIn: https://www.amiesheridan.com/services

16 MAY 2023 · What does it take to deliver a compelling talk on stage in front of hundreds, or maybe thousands of people?…. And what goes on behind the scenes in setting the stage for some of the most effective and influential speakers in the world? Since 2015, Mina Sabet has led production for TED conferences, the premier thought leadership platform for “ideas worth sharing.” Mina and her team produce upwards of 20 conferences each year on stages in cities across the globe - including TED Women, TED Countdown and the newly launched TED Tech. Some of the most recognizable names in innovation and thought leadership actually got their start on TED stages. In this episode, Mina talks about her day in the life as head of production for TED. She shares a bit of insight into when and how TED exploded onto the scene, and just what goes into designing and producing the stage experience for some of the biggest speakers in the world. We get into her leadership style and what drives her as an executive managing a global team, and she shares her advice for women in business: “If you deserve recognition for your work, ask for it. It’s not about being humble. It's about justice.” https://www.linkedin.com/in/mina-sabet-32b45753/ This podcast is produced and distributed by WINS, an executive PR firm exclusively serving women in sports, entertainment and media. To learn more about WINS, visit https://www.wins.media