We've all heard the riches are in the niches. But niches are not easy to come by for everyone. However, there are times when you "fall into" a niche, and with a nice mix of timing, experimenting, saying yes, and maybe a little luck, you capitalize on it.

As a firm believer in following your favor, I spoke with our guest today about how he did that and ended up creating a niche that brought him to where he is today.

On today's show, Jon Morrison from Get Clear Consulting speaks on The Importance of an Agency Having a Clear Niche. Jon is passionate about helping businesses grow by sharing his expertise with other leaders. Jon is a TEDx speaker, the author of Now Start With Who, and a Certified StoryBrand Guide. Get Clear's Lead Consultant Jon, has built a team of men and women who are committed to helping business leaders understand the opportunity to stand out online. Jon lives in Abbotsford, B.C., with his wife and three daughters.

In this episode, Jon talks about:
• Reasons to niche down
• Understanding a market
• Saving time by doing one thing for one group
• Become an expert
• Clarifying your message